Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Young Australians spending more time on the internet than watching TV
May 5, 2020 – New research from Roy Morgan reveals that Young Australians aged 6-13 spend an average of 10 hours a week on the internet at home, up 0.3hrs from two years ago. Kids are spending more time on the internet at home than watching TV (9.4 hours).
News categories: Roy Morgan, Michele Levine, Australia, Digital TV, Market Research

Global semiconductor sales down 3.6% in 1Q 2020
May 4, 2020 – The SIA has announced worldwide sales of semiconductors totaled $104.6 billion during the first quarter of 2020, down 3.6% compared to the previous quarter - in line with typical seasonal trends. Sales were up 6.9% compared to 1Q 2019.
News categories: Semiconductor Industry Association, John Neuffer, Market Research, Semiconductor, Worldwide

U.S. weekly Netflix usage up 72% since COVID-19 pandemic began
May 4, 2020 – Since shelter at home orders were announced in the U.S., there has been a 72% increase in the number of Netflix subscriber profiles that were used to stream video each week, according to NPD. Less densely populated regions also saw DVD and Blu-ray sales growth.
News categories: NPD Group, John Buffone, Blu-ray, COVID-19, Digital TV, Market Research, Streaming, USA

Non-memory semiconductor revenue to decline 7.2% in 2020
May 4, 2020 – Worldwide semiconductor revenue declined 12.2% in 2019 to $418 billion. Instead of an anticipated bottom and gradual recovery in 2020, the emergence of COVID-19 will drive another contraction in the overall semiconductor market, according to IDC.
News categories: IDC, Mario Morales, Shane Rau, Michael Palma, COVID-19, Market Research, Semiconductor, Worldwide

Charter residential video customers down 70,000 in 1Q 2020
May 1, 2020 – Charter Communications has reported results for the three months ended March 31, 2020. Residential video customers decreased by 70,000 in the quarter. At the end of the period, Charter had 15.6 million residential video customers.
News categories: Charter Communications, https://bit.ly/35EexJi, Cable TV, Digital TV, Results, Subscribers, USA

Comcast cable video subscribers down 409,000 in 1Q 2020
Apr 30, 2020 – Comcast (NASDAQ: CMCSA) has reported results for the quarter ended March 31, 2020. Total high-speed internet customer net additions were 477,000, total video customer net losses were 409,000 and total voice customer net losses were 89,000.
News categories: Comcast, Cable TV, Digital TV, Results, Subscribers, USA

Advanced video ad formats show 335% higher engagement rate
Apr 29, 2020 – An Innovid study reveals that nearly half of advertisers use advanced video ad formats, driving a 335% higher engagement rate when compared to standard pre-roll ads. Additionally, CTV impressions and engagement has seen a 67% increase YoY.
News categories: Innovid, Zvika Netter, Advertising, Digital TV, Market Research, Worldwide

COVID-19 provides major boost to Western European SVOD
Apr 29, 2020 – According to Digital TV Research, Western Europe is forecast to have 197 million SVOD subscriptions by 2025. About 45 million subscribers will be added in 2020 alone, with the Covid lockdown providing a major boost.
News categories: Digital TV Research, Simon Murray, COVID-19, Digital TV, Europe, Market Research, Streaming

76% of US broadband households subscribe to an OTT service
Apr 27, 2020 – According to Parks Associates, 76% of US broadband households subscribe to an OTT service, and adoption of online pay-TV services such as YouTube TV, Hulu with Live TV, and Sling TV is now at 12% of US broadband households.
News categories: Parks Associates, Reelgood, Steve Nason, Catharine Burhenne, COVID-19, Digital TV, Market Research, Streaming, USA