Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

54% of US homes now have at least one Smart Home device
Jan 7, 2020 – Smart homes have now become the majority in the US. A Strategy Analytics survey taken in Q4 2019 suggests that 54% of homes own at least one smart home device, with the most popular being smart speakers, interactive security systems and smart thermostats.
News categories: Strategy Analytics, Jack Narcotta, Market Research, Smart Home, USA

Survey sees streaming subscription fatigue among U.S. consumers
Jan 6, 2020 – 59% of Americans are not willing to pay more than $20 a month for streaming TV services, according to a survey by The Trade Desk. Furthermore, 75% will not pay more than $30 a month. These results suggest a subscription fatigue threshold for TV streaming services.
News categories: The Trade Desk, Brian Stempeck, Advertising, Digital TV, Market Research, Streaming, USA

77% of smart TVs owned by US broadband households now internet connected
Jan 6, 2020 – Parks Associates has announced research showing that more than 70% of US broadband households own at least one streaming entertainment product and 50% own a smart TV, with 77% of those TVs now being connected to the internet.
News categories: Parks Associates, Kristen Hanich, CES2025, Digital TV, Market Research, Smart TV, Streaming, USA

Africa to gain 17 million pay TV subs
Jan 6, 2020 – According to Digital TV Research, Africa will have 47.26 million pay TV subscribers by 2025, up from 30.70 million at end-2019. Nigeria will contribute 10 million subscribers by 2025 – having overtaken South Africa in 2020.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Subscribers

U.S. consumer technology sales to hit $422 billion in 2020
Jan 5, 2020 – Skyrocketing popularity of streaming services and wireless earbuds along with 5G connectivity and AI-enabled devices will drive revenue growth for the U.S. consumer tech industry to a record $422 billion in retail revenues in 2020, according to the CTA.
News categories: Consumer Technology Association, Gary Shapiro, Automotive, CES2025, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

Pay-TV revenues in S. Korea to grow at a CAGR of 0.7% over 2019-2024
Dec 30, 2019 – Total telecom and pay-TV services revenue in South Korea is expected to decline at a CAGR of 0.3% between 2019 and 2024. Growth in mobile data, fixed broadband and pay-TV segments’ revenues will fail to offset other declines according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Digital TV, Korea, Market Research

LED ultra-fine pitch display market to reach 58% CAGR in 2019-2023
Dec 27, 2019 – According to TrendForce, the demand for displays with high resolution and HDR capabilities has skyrocketed. The LED fine pitch display market is expected to have a CAGR of 27% over the 2019-2023 period, with ultra-fine pitch displays growing even faster at a CAGR of 58%.
News categories: TrendForce, Digital TV, Market Research, Smart TV, Worldwide

GlobalData expects decline in Singapore pay TV revenues
Dec 27, 2019 – The total telecom and pay-TV services revenue in Singapore is expected to increase at a compound annual growth rate (CAGR) of 3.0% between 2019 and 2024, supported by revenue growth in mobile data and fixed broadband segments, according to GlobalData.
News categories: GlobalData, Deepa Dhingra, Digital TV, Market Research, Singapore

Freeview Play ends the year with nearly 7 million users
Dec 23, 2019 – Freeview Play is Britain’s fastest growing TV platform with almost 7m users and over 9m devices capable of receiving the service in British homes. Freeview offers 85 live TV channels and more than 20,000 hours of free, on-demand content.
News categories: Freeview UK, Owen Jenkinson, Digital TV, Market Research, Terrestrial, UK