Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Roku estimates Q4 active accounts top 27 million
Jan 7, 2019 – Roku (Nasdaq: ROKU) has disclosed preliminary Q4 2018 data for two key operating metrics, active accounts and streaming hours, demonstrating continued momentum for the Roku platform as consumers shift toward streaming.
News categories: Roku, Anthony Wood, CES2025, Digital TV, Set Top Box, Smart TV, Streaming, Subscribers, USA, Worldwide

Worldwide semiconductor revenue grew 13.4% in 2018
Jan 7, 2019 – Worldwide semiconductor revenue totaled $476.7 billion in 2018, a 13.4 percent increase from 2017, according to preliminary results by Gartner. Memory strengthened its position as the largest semiconductor category.
News categories: Gartner, Andrew Norwood, Market Research, Semiconductor, Worldwide

Global market for technical consumer goods exceeded €1 trillion in 2018
Jan 7, 2019 – According to GfK, the global market for technical consumer goods (TCG) exceeded the one-trillion mark for the first time in 2018 with sales of €1.01 trillion. This is a four percent increase on the previous year.
News categories: GfK, Markus Kick, CES2025, Digital TV, Market Research, Mobile, Smart TV, Worldwide

Africa to add 16 million pay TV subscribers between 2018 and 2024
Jan 7, 2019 – Sub-Saharan Africa is forecast to add more than 16 million pay TV subscribers between 2018 and 2024 to bring its total to 45.63 million, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Subscribers

CTA expects record-breaking year for U.S. consumer technology in 2019
Jan 7, 2019 – Artificial intelligence and fast connectivity will drive the U.S. consumer technology industry to a record-breaking $398 billion in retail revenues in 2019 and 3.9% year-on-year growth, according to the CTA.
News categories: CTA, Gary Shapiro, Steve Koenig, CES2025, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

Smart Displays to take 12% of Smart Speaker market in 2019
Jan 4, 2019 – According to an upcoming report from Strategy Analytics, worldwide sales of smart displays, a sub segment of the wider smart speaker market, will grow 111% in 2019 to reach 16.9 million units.
News categories: Strategy Analytics, David Watkins, David Mercer, Digital TV, Market Research, Smart Home, Worldwide

U.S. 2018 TV and radio M&A deal volume highest since 2008
Jan 3, 2019 – According to Kagan, U.S. broadcast station mergers and acquisitions (M&A) volume reached $4.31 billion in the fourth quarter of 2018. 2018 closed with an $8.87 billion deal volume, representing an increase of 8% over 2017.
News categories: S&P Global, Digital TV, MandA, Market Research, USA

BARC India collaborates with IITs on TV audience measurement innovation
Dec 27, 2018 – In a bid to seek solutions to better meet the needs of TV audience measurement, BARC India has partnered with the Indian Institutes of Technology (IITs). IITs across the country were asked to suggest new ways of measuring TV viewing habits of 836 million TV owning individuals.
News categories: BARC India, Romil Ramgarhia, Advertising, Big Data, Digital TV, India, Market Research

Consumers prefer ads on Connected TV to those on Linear TV
Dec 21, 2018 – Ads served on Connected TV devices tend to decrease ad overload, and according to a study from MAGNA, they also create more positive emotions and increase engagement for viewers across all age groups as compared to Linear TV.
News categories: MAGNA, David Cohen, Advertising, Digital TV, Market Research, Streaming, USA