Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Smart speakers with voice assistants to be in 47% of U.S. broadband households by 2022
Sep 27, 2018 – Parks Associates has estimated that penetration of smart speakers with voice assistants will reach 47% of U.S. broadband households by 2022. 55% of U.S. broadband households find voice control of connected entertainment devices to be appealing.
News categories: Parks Associates, Craig Leslie, Brett Sappington, Market Research, Smart Home, USA, UX

Pay-TV penetration in Africa and the Middle East to grow rapidly
Sep 26, 2018 – Africa and the Middle East (AME) pay-TV household penetration is expected to outpace all other major regions between 2017 and 2022, increasing from 16% in 2017 to 23.2% in 2022, according to GlobalData. The AME pay-TV market is relatively underdeveloped but is growing rapidly.
News categories: GlobalData, Jonathan Bachrach, Africa, Digital TV, Market Research, Middle-East

Global SVOD subscriptions to reach 777 million
Sep 25, 2018 – Worldwide paying SVOD subscriptions will increase by 409 million between 2017 and 2023 to total 777 million, according to Digital TV Research. Eleven countries will have more than 10 million subscribers and China and the US together will account for more than half of the total.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Smart homes in Europe and North America reached 45 million in 2017
Sep 24, 2018 – According to a research report from Berg Insight, the number of smart homes in Europe and North America reached 45 million in 2017. The most advanced smart home market is North America, having an installed base of 22.3 million smart homes at the end of the year.
News categories: Berg Insight, Martin Bäckman, Europe, Market Research, Smart Home

ESPN+ hits one million paid subscribers in just over five months
Sep 20, 2018 – The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment has announced that ESPN+, the multi-sport, direct-to-consumer subscription streaming service from DTCI in collaboration with ESPN, has surpassed one million paying subscribers in just over five months since its April 2018 launch.
News categories: ESPN, Walt Disney, Jimmy Pitaro, Kevin Mayer, Digital TV, Streaming, Subscribers, USA

MAGNA releases US Advertising Forecasts executive summary
Sep 20, 2018 – MAGNA has released a summary of its US Advertising Forecasts Fall Update. Advanced TV advertising keeps developing, as it brings the power of big screen linear experience with superior targeting capabilities. Ad spend around non-traditional TV campaigns is increasing significantly this year.
News categories: MAGNA, Vincent Létang, Advertising, Digital TV, Market Research, USA

FreeWheel releases Q2 2018 Video Monetization Report
Sep 20, 2018 – FreeWheel has released its Q2 2018 Video Monetization Report (VMR), which tracks marketplace trends on premium video consumption and advertising across Set-Top Box Video on Demand (STB VOD), Over-the-Top (OTT), Desktop, Smartphone and Tablets.
News categories: FreeWheel, David Clark, Advertising, Digital TV, Market Research, USA

Worldwide 4K STB installed base hits 31 million units in 2017
Sep 20, 2018 – According to Dataxis, the global installed base for 4K Set-top Boxes grew to 31 million units at the end of 2017, compared to only 3 million units in 2015. Operators around the world are deploying more and more 4K boxes, which is reflected in the global numbers.
News categories: Dataxis, Digital TV, Market Research, Set Top Box, Worldwide

Global OTT revenues to climb to $129 billion
Sep 20, 2018 – Global online TV episode and movie revenues will reach $129 billion in 2023; more than double the $53 billion recorded in 2017. About $16 billion will be added in 2018 alone, according to Digital TV Research.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide