Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Online overtakes the STB as the home for favorite TV shows in the U.S.
Nov 8, 2017 – According to Hub Entertainment Research, for the first time since the company's tracking began in 2014, viewers in the U.S. are now more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box.
News categories: Hub Entertainment Research, Peter Fondulas, Jon Giegengack, Digital TV, Market Research, Set Top Box, USA

Digital content revenues to pass $200 billion next year
Nov 7, 2017 – Juniper Research has found that global consumer spend on digital content will reach $202bn in 2018, up by 10% on this year’s total of $184bn. SVOD services will be a key driver of growth, with OTT players committing significant budgets to original content.
News categories: Juniper Research, Digital TV, Market Research, Streaming, Worldwide

U.S. advanced TV ad spending up 60% year-on-year
Nov 6, 2017 – Videology has released its Q3 2017 U.S. TV & Video Market At-A-Glance report. According to the report, spending on linear TV campaigns in the Videology platform using advanced data grew 60% for the first three quarters of 2017, compared to the same time period last year.
News categories: Videology, Mark McKee, Advertising, Digital TV, Market Research, USA

HDR TV shipments will grow to 47.9 million in 2021
Nov 6, 2017 – IHS Markit (Nasdaq: INFO) has forecast that HDR TV shipments will grow from 12.2 million in 2017 to 47.9 million in 2021, with a further 88.6 million HDR-ready sets — with HDR decoding but no HDR display capability — shipping in 2021.
News categories: IHS Markit, Paul Gray, Digital TV, Market Research, Smart TV, Worldwide

Australian home video consumption benefits from drop in piracy
Nov 1, 2017 – Data released by the Australian Home Entertainment Distributors Association (AHEDA) indicates that in-home consumption of video has benefited from industry efforts to combat film and TV piracy.
News categories: AHEDA, GfK, Simon Bush, Australia, Content Protection, Digital TV, Market Research

TVT Media research shows huge diversity of European broadcast languages
Oct 31, 2017 – Research from TVT Media shows that 61 languages are broadcast across the European Union and Turkey. The research reveals France is the king of multilingual content in Europe’s TV markets, with 18 languages available across its 567 channels.
News categories: TVT Media, Media Asset Capital, Ian Brotherston, Digital TV, Europe, Market Research

Airtel Digital TV adds 207,000 subscribers in 3Q 2017
Oct 31, 2017 – Bharti Airtel has announced results for its second quarter ended September 30, 2017. DTH had 13.5 million customers at the end of the period, up 9.0% year-on-year. Net customer additions for the quarter were 207,000.
News categories: Bharti Airtel, India, Results, Satellite, Subscribers

Smart TV market to reach $292.55 billion by 2025
Oct 30, 2017 – The smart TV market is expected to reach USD 292.55 billion by 2025, according to Grand View Research. The introduction of 4K resolution-equipped televisions, coupled with the shifting preference toward OLED and QLED displays, is expected to emerge as a major trend.
News categories: Grand View Research, Digital TV, Market Research, Smart TV, Worldwide

Video viewing in Australia continues to diversify
Oct 30, 2017 – The Q2 (April-June) 2017 Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – reveals that people are continuing to take advantage of the nearly infinite choice in video content and the means of accessing it.
News categories: Nielsen, OzTAM, Regional TAM, Craig Johnson, Doug Peiffer, Tony Hogarth, Australia, Digital TV, Market Research, Mobile