Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Limited growth for APAC ex-China pay-TV revenues to 2027
Dec 5, 2022 – Media Partners Asia (MPA) estimates that 1.0 million net new subscribers will be added in Asia Pacific ex-China over 2022-27, driven by India and parts of South and SE Asia, partially offset by contraction in all other regions.
News categories: Media Partners Asia, Vivek Couto, Asia, Cable TV, China, Digital TV, IPTV, Market Research, Satellite, Subscribers

Premium online video rebounds in Southeast Asia
Nov 22, 2022 – Vidio's live sports, Prime Video's SE Asia push and robust demand for Netflix, Disney+ Hotstar and Viu have contributed to a rebound across premium video subscribers and viewership in Q3 2022, according to MPA.
News categories: Media Partners Asia, Dhivya T, Asia, Digital TV, Market Research, Streaming

Prime Video heads Parks Associates list of top U.S. SVOD services
Dec 2, 2022 – Parks Associates has released its updated list of the top 10 U.S. subscription OTT video services. This is the first time in the history of the annual report that Netflix is not in the top spot.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA

Deloitte predicts ads on all streaming services
Dec 1, 2022 – Deloitte's TMT practice has announced its predictions for the sector in 2023. Deloitte expects that by mid-2023, all major video subscription services in Europe will have launched an ad-funded tier alongside ad-free offerings.
News categories: Deloitte, Paul Lee, Celine Fenech, Ben Stanton, Jonathan Sharp, 5G, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

Hybrid AVOD/SVOD to drive major subscription platforms
Dec 5, 2022 – Global SVOD subscriptions will increase by 428 million between 2022 and 2028 to reach 1.76 billion. The big four platforms collectively will have 372 million hybrid AVOD-SVOD subscribers by 2028.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Consumer VR shipments in China to approach 7 million units in 2026
Nov 25, 2022 – According to IDC, consumer standalone VR shipments in China increased by 166.2% year-over-year in the H1 2022. China standalone VR in Q1 2022 reached 229,000 units shipped, while Q2 2022 had almost 273,000 units shipped.
News categories: IDC, Claire Zhao, China, Gaming, Market Research, Metaverse

Smart TV shipments in India up 38% YoY in Q3 2022
Dec 2, 2022 – India’s smart TV shipments grew 38% YoY in Q3 2022, according to Counterpoint. The growth was primarily driven by festive season supplies for meeting the strong pent-up demand, multiple new launches, discount events, and promotions.
News categories: Counterpoint, Digital TV, India, Market Research, Smart TV

VR device shipments to bounce back in 2023
Nov 29, 2022 – TrendForce estimates that global shipments of VR devices will come to around 8.58 million units for 2022, a YoY drop of 5.3%. For 2023, TrendForce expects a bounce back to a total of 10.35 million.
News categories: TrendForce, Market Research, Metaverse, Worldwide

Fixed Wireless Access forecast to top 300 million connections in six years
Nov 30, 2022 – Global 5G subscriptions remain on track to top one billion by the end of this year. The latest Ericsson (NASDAQ: ERIC) Mobility Report also forecasts FWA connections to grow faster than previously expected.
News categories: Ericsson, Fredrik Jejdling, 5G, Digital TV, Market Research, Worldwide