Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

AMC Networks and OMG complete first U.S. addressable campaign
Feb 24, 2021 – AMC Networks and Omnicom Media Group (OMG) have completed two linear addressable TV campaigns. The campaigns used the On Addressability platform, with spots running on Comcast and Charter cable systems.
News categories: AMC Networks, Omnicom Media Group, Kim Kelleher, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Bharti Airtel enters Ad Tech industry with Airtel Ads
Feb 24, 2021 – Bharti Airtel has entered the advertising business with the launch of Airtel Ads, allowing brands to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers in India.
News categories: Airtel, Adarsh Nair, Gajendra Jangid, Pradyot Ghate, Om Jha, Advertising, India, Mobile, Satellite

Broadpeak upgrades BkYou ad personalization solution
Feb 24, 2021 – Broadpeak has announced the next generation of its BkYou ad personalization solution. The new BkYou can boost the monetization of live, cloud PVR, and VOD video streaming services delivered in HLS or DASH format.
News categories: Broadpeak, Jacques Le Mancq, Advertising, Content Distribution, Streaming, Worldwide

SpotX to serve as supply-side platform for Redbox
Feb 23, 2021 – Redbox has selected SpotX to provide the supply-side platform (SSP) to power the monetization of its free live TV and AVOD content, opening up new opportunities for media buyers to run ad campaigns using Redbox's inventory.
News categories: SpotX, Redbox, Ryan Kenney, Terrence Coles, Advertising, Digital TV, Streaming, USA

VIZIO Ads launches frequency control for Smart TV advertisers
Feb 19, 2021 – VIZIO Ads has unveiled Universal Frequency Control, a capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform.
News categories: VIZIO Ads, Travis Hockersmith, Advertising, Digital TV, Smart TV, USA

DVB approves DVB-TA watermarking and DVB Home Broadcast specs
Feb 19, 2021 – The DVB Steering Board has updated its DVB Targeted Advertising specification and published a new DVB Home Broadcast specification for in-home redistribution of broadcast TV services to IP devices.
News categories: DVB Project, Advertising, Digital TV, Europe, Smart Home, Worldwide

TVSquared teams up with Experian to power TV analytics
Feb 18, 2021 – TVSquared has announced that it has teamed up with Experian to offer deterministic TV ad measurement. Experian's data will be integrated into TVSquared's advanced TV ad platform.
News categories: TVSquared, Experian, Bob Ivins, Genevieve Juillard, Advertising, Big Data, Digital TV, Worldwide

Comscore and MediaMath target CTV and video in LATAM
Feb 18, 2021 – Comscore (NASDAQ: SCOR) and MediaMath have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution for Latin America using MediaMath's demand-side platform.
News categories: Comscore, MediaMath, Alejandro Fosk, Guillermo Abud, Aldo Tabe, Advertising, Big Data, Digital TV, Latin America, Streaming

Synamedia launches Clarissa business insights solution
Feb 17, 2021 – Synamedia has launched Clarissa, a business insights solution that takes a holistic view of traditional pay-TV and OTT businesses to reveal critical behavioral and consumption insights.
News categories: Synamedia, Amruta Shankar, Advertising, Big Data, Digital TV, QoE, UX, Worldwide