Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

NLogic and TVbeat bring holistic TV ad management to Canada
Jun 25, 2020 – NLogic has entered into a partnership with TVbeat that will allow NLogic to expand its offerings for the broadcast industry and OTT providers by enabling a complete picture of TV advertising inventory across multiple platforms and data sources.
News categories: NLogic, TVbeat, David Phillips, Abbas Tahzib, Advertising, Big Data, Canada, Digital TV

Norigin Media AI-based tool detects ad breaks on catchup TV content
Jun 23, 2020 – Norigin Media has announced an AI-based tool that detects and marks ad breaks on catchup TV content, allowing pay TV operators to explore new monetisation opportunities and offer unique UI/UX experiences on their streaming services.
News categories: Norigin Media, Ajey Anand, Advertising, Big Data, Digital TV, Streaming, Worldwide

Connected TV advertising shows promise in Europe
Jun 18, 2020 – Xandr and IAB Europe have released a report on Connected TV (CTV) in Europe. 58% of respondents reported targeting efficiencies as being a key driver to considering or increasing investment in CTV.
News categories: IAB Europe, Xandr, Marie-Clare Puffett, Austin Scott, Advertising, Digital TV, Europe, Market Research, Streaming

PubMatic prebid header bidding to drive ad pod optimization
Jun 17, 2020 – PubMatic has announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience.
News categories: PubMatic, Jonas Olsen, Jean Fitzpatrick, Daniel Riddell, Advertising, Big Data, Digital TV, Streaming, USA

BARB launches BVOD ad planner for the UK
Jun 16, 2020 – BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms in the UK.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Streaming, UK

Nexstar Digital selects FreeWheel to streamline ad purchases
Jun 15, 2020 – Nexstar Digital (Nasdaq: 'NXST') has selected FreeWheel's (Nasdaq: 'CMCSA') Strata platform. The platform provides access to Nexstar’s digital inventory nwith the ability to send orders directly in the Strata workflow.
News categories: Nexstar Digital, FreeWheel, Wil Danielson, Jamie Donnenfeld, Advertising, Big Data, Digital TV, USA

Comscore extends measurement partnerships with Auditel and MMS
Jun 11, 2020 – Comscore (NASDAQ: SCOR) has announced the extension of two key partnerships in Europe - with Auditel in Italy and MMS in Sweden - increasing its focus on TV and Video measurement for the region.
News categories: Comscore, Auditel, MMS, Guido Fambach, Advertising, Digital TV, Italy, Sweden

AMC Networks partners with On Addressability distribution partners
Jun 10, 2020 – AMC Networks has announced that it has partnered with Charter's Spectrum Reach, Comcast Advertising and Cox Media to enable addressable capabilities on its own linear and VOD television advertising.
News categories: AMC Networks, Comcast Advertising, Spectrum Reach, Cox Media, Kim Kelleher, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Digital TV, USA

DoubleVerify standardizes CTV app identifiers across platforms
Jun 10, 2020 – DoubleVerify has launched a transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Joe Barone, Advertising, Apps, Big Data, Digital TV, Streaming, USA, Worldwide