Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Majority of US now streaming Over The Top content
Apr 10, 2019 – OpenX has announced the findings of a nationwide survey showing that a massive consumer shift toward OTT video content consumption is well underway. The study highlights how OTT has become the primary video content channel for nearly all age groups in the US today.
News categories: OpenX, Dallas Lawrence, Advertising, Digital TV, Market Research, Streaming, USA

FreeWheel cuts inefficiencies in the local TV advertising process
Apr 9, 2019 – FreeWheel (Nasdaq: CMCSA) has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying such advertising.
News categories: FreeWheel, Joy Baer, Adam Herman, Brett Jenkins, Advertising, Big Data, Digital TV, USA

Kaltura and Dativa to jointly develop Cloud TV data lake
Apr 9, 2019 – Kaltura has announced that it has partnered with Dativa to develop the industry’s first data lake dedicated to Cloud TV services. The infrastructure will give TV marketers using the Kaltura TV Platform fast time to insights and the ability to act on those insights.
News categories: Kaltura, Dativa, Shay David, Tom Weiss, Advertising, Big Data, Digital TV, Worldwide

Ad saturation and over targeting putting industry at risk
Apr 9, 2019 – Kantar has published a report highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising.
News categories: Kantar, Mark Inskip, Advertising, Market Research, UK

FreeWheel to help Hearst Television bring video inventory to advertisers
Apr 8, 2019 – Hearst Television and FreeWheel (Nasdaq: CMCSA) have announced that they have partnered to offer an OTT video solution to advertisers. Hearst Anyscreen, Hearst's OTT advertising product, will use FreeWheel’s Monetization and Revenue Management platform for access to OTT video inventory.
News categories: FreeWheel, Hearst, James Rooke, Adam Noble, Jason DeMarco, Advertising, Digital TV, Streaming, USA

MX1 and Nowtilus team up to empower personalized and ad-funded TV
Apr 8, 2019 – MX1 and Nowtilus have combined Nowtilus' server-side ad insertion (SSAI) solution with MX1's media services to create an end-to-end solution that brings personalized TV and targeted advertising to the big screen and mobile devices in broadcast quality.
News categories: MX1, Nowtilus, Daniel Kiessling, Patrick Knippel, Advertising, Digital TV, NABShow, Worldwide

THEO Technologies and IRIS.TV added to the VDMS ecosystem
Apr 8, 2019 – Verizon Digital Media Services (VDMS) has announced partnerships with THEO Technologies and Iris.TV to integrate their technologies with the VDMS platform. The addition expands VDMS’ capability to deliver personalized experiences with a simple workflow on a single platform.
News categories: Verizon Digital Media Services, THEO Technologies, Iris.TV, Ralf Jacob, Steven Tielemans, Field Garthwaite, Advertising, Content Distribution, Digital TV, Media Player, NABShow, Worldwide

Limelight shows sub-second live video streaming and online video innovations at NAB 2019
Apr 8, 2019 – At NAB 2019, Limelight (Nasdaq: LLNW) will show Limelight Realtime Streaming, its sub-second live video streaming solution. Limelight will also highlight video delivery services to help maximize advertising revenue from online video and combat piracy of video assets.
News categories: Limelight, Nigel Burmeister, Peder Drege, Advertising, Content Distribution, Digital TV, NABShow, Streaming, Watermarking, Worldwide

Imagine Communications integral to Nine Entertainment's ad buying platform
Apr 7, 2019 – Imagine Communications has announced its evolving role in Nine Entertainment's 9Galaxy automated TV trading platform. Nine is using Imagine’s xG GamePlan cloud-native booking optimizer to take an audience-based approach to ad inventory management.
News categories: Imagine Communications, Nine Entertainment, Rob Malcolm, Mat Yelavich, Advertising, Australia, Big Data, Digital TV, NABShow