Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Kaltura and Innovid enable personalized interactive promotions
Apr 5, 2019 – Kaltura and Innovid have announced a solution designed to increase cloud TV ARPU through personalized and targeted promotions and interactive advertising. Kaltura and Innovid will enable TV marketers to create and deliver in-video promotions for TV content and offers.
News categories: Kaltura, Innovid, Gideon Gilboa, Tal Chalozin, Advertising, Big Data, Digital TV, NABShow, Worldwide

Telestream Wirecast integrates Limelight MMD Live video streaming
Apr 4, 2019 – Telestream is integrating Limelight Networks' Multi-device Media Delivery (MMD) Live into its Wirecast live streaming production software. The solution can also work with AdSparx automated ad break detection and server-side ad insertion.
News categories: Telestream, Limelight Networks, AdSparx, Mark Wronski, Stephanie Gaines, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Next-Gen TV audience measurement pioneered in Phoenix Model Market project
Apr 4, 2019 – Five audience measurement firms are working to help Phoenix broadcasters understand the capabilities of Next-Gen TV, providing information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.
News categories: Pearl TV, Phoenix Model Market, Anne Schelle, Chuck Shuttles, Steve Davis, Scott L. Brown, Joe Winograd, Raj Patel, Advertising, ATSC 3, Big Data, Digital TV, USA

Bitcentral partners with SpotX for Server-side Ad Insertion
Apr 4, 2019 – Bitcentral has announced that it is using SpotX’s programmatic video ad serving technology to empower FUEL, Bitcentral’s cloud-based Linear on Demand (LOD) platform. LOD streaming channels keep viewers engaged 5x longer than VOD.
News categories: Bitcentral, SpotX, Fred Fourcher, Joshua Sharma, Advertising, Digital TV, NABShow, Worldwide

ITV to launch addressable advertising platform with Amobee
Apr 4, 2019 – ITV has announced that it has signed a UK and Ireland licensing agreement with Amobee for programmatic buying and selling of video inventory on the ITV Hub. This will enable ITV to launch a fully programmatic, advanced advertising platform.
News categories: ITV, Amobee, Carolyn McCall, Kelly Williams, Kim Perell, Chris Williams, Adam Pace, Advertising, Big Data, Digital TV, Ireland, Streaming, UK

BARB issues invitation to tender for major research contracts
Apr 4, 2019 – BARB, the UK TV audience measurement currency, has issued an invitation to tender for two of its main research contracts. The invitation comes as BARB prepares for the challenge of keeping pace with continuing changes in how people watch television.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, UK

Tru Optik closes $10 million venture round
Apr 3, 2019 – Tru Optik has announced the close of a $10 million venture round. The funds will allow Tru Optik to increase its sales and marketing activity, accelerate international growth, expand its OTT Household Graph and extend its capabilities across other forms of addressable advertising.
News categories: Tru Optik, Mithera Capital, Andre Swanston, Mark Feldman, Matt Spiegel, Colin Petrie-Norris, Aleck Schleider, Advertising, Big Data, Digital TV, USA, Venture Capital, Worldwide

Univision partners with Amobee for linear TV analytics
Apr 3, 2019 – Amobee has announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data.
News categories: Amobee, Univision, Kim Perell, Steve Mandala, Advertising, Big Data, Digital TV, USA

Videa research connects adaptability to staying relevant in TV
Apr 2, 2019 – Videa has released the results of a survey yielding insightful perspectives from more than two hundred marketing and advertising professionals with six or more years of experience in the TV advertising and buying industry.
News categories: Videa, Mary Barnas, Advertising, Digital TV, Market Research, USA