Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Outside TV to monetize OTT TV inventory programmatically with Telaria
Jan 10, 2019 – Telaria (NYSE:TLRA) has announced a partnership with Outside TV, a video content provider in action and adventure sports. Outside TV has partnered with Telaria to bring more of its video inventory to advertisers.
News categories: Telaria, Outside TV, Laura Buchman, Stan Hunting, Advertising, Apps, Digital TV, Smart TV, Streaming, USA

Australia's 9Now launches new ad products
Jan 10, 2019 – Nine continues its leadership of the Australian broadcast video on demand market by launching into 2019 with a raft of major advertising product announcements aimed at making digital video even more targeted and easier to buy.
News categories: Nine, Pippa Leary, Michael Stephenson, Advertising, Australia, Digital TV, Streaming

RTL to acquire Yospace
Jan 8, 2019 – RTL Group has announced that it has signed an agreement to acquire control of the UK-based video technology company Yospace. Yospace develops technologies for Server-Side Dynamic Ad Insertion (SSDAI).
News categories: RTL Group, Yospace, Bert Habets, Tim Sewell, David Springall, Advertising, Digital TV, MandA, UK, Worldwide

AT&T's Turner and Xandr to exploit ad opportunities together
Jan 8, 2019 – Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.
News categories: Xandr, Turner, Mike Welch, Donna Speciale, Marissa Freeman, Advertising, Big Data, Digital TV, USA

Cuebiq expands attribution to include Linear and Advanced TV
Jan 7, 2019 – Cuebiq has announced the launch of its TV attribution solution. The addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey to brick-and-mortar locations.
News categories: Cuebiq, Antonio Tomarchio, Advertising, Big Data, Content Identification, Digital TV, USA

Innovid receives $30 million in funding from Goldman Sachs
Jan 7, 2019 – Innovid has announced that it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV advertising technology market.
News categories: Innovid, Goldman Sachs, Zvika Netter, Hillel Moerman, Advertising, Digital TV, Private Equity, Streaming, USA, Worldwide

Nielsen enhances cross-platform campaign measurement across TV and digital
Jan 7, 2019 – Nielsen has announced the launch of enhanced cross-platform campaign measurement of advertising inventory, delivering clients insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television.
News categories: Nielsen, Amanda Tarpey, Advertising, Digital TV, USA, Worldwide

BARC India collaborates with IITs on TV audience measurement innovation
Dec 27, 2018 – In a bid to seek solutions to better meet the needs of TV audience measurement, BARC India has partnered with the Indian Institutes of Technology (IITs). IITs across the country were asked to suggest new ways of measuring TV viewing habits of 836 million TV owning individuals.
News categories: BARC India, Romil Ramgarhia, Advertising, Big Data, Digital TV, India, Market Research

Comcast collaborates with industry partners on Blockgraph software
Dec 21, 2018 – Comcast Cable Advertising (Nasdaq:CMCSA) has launched the next phase of Blockgraph, an industry initiative that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories: Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Digital TV, USA