Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

clypd collaborates with ATSG to define standards for TV audience targeting
Sep 13, 2018 – The Advanced Target Standards Group, a consortium of leading network TV programmers, along with CIMM’s Advanced TV Committee, have announced that the Calculation Principles for Advanced Targets, published last year, will be implemented in Nielsen’s Advance Audience Posting API.
News categories: clypd, Nielsen, Advanced Target Standards Group, Pete Doe, Kelly Abcarian, Keith Kazerman, David Ernst, Tom Ziangas, Jonathan Steuer, Howard Shimmel, Advertising, Big Data, Digital TV, USA, Worldwide

Sizmek unveils solution for Advanced TV
Sep 12, 2018 – Sizmek has announced the launch of an Advanced TV initiative with plans to roll-out an integrated solution across linear, addressable, and connected TV. Users will be able to apply AI-driven insights from digital advertising to TV for optimal targeting, reach and frequency.
News categories: Sizmek, Mark Grether, Mark Zagorski, Carmen Graf, Advertising, Big Data, Digital TV, USA

Amagi provides targeted OTT dynamic ad insertion for SonyLIV
Sep 12, 2018 – Amagi has announced that SonyLIV is using its THUNDERSTORM cloud-based platform for targeted OTT dynamic ad insertion. Amagi will help monetize premium general entertainment and movie channels on the SonyLIV OTT platform.
News categories: Amagi, Sony Pictures Networks India, Deepakjit Singh, Uday Sodhi, Advertising, Content Distribution, Digital TV, IBCShow, India, Streaming

Inside Secure launches advertising protection at IBC
Sep 12, 2018 – Inside Secure (Paris: INSD) has announced general availability of Inside Secure Advertising Protection at IBC. The solutions ensure the correct advertising content is viewed by the intended audience while maximizing revenues for OTT advertising distributors and publishers.
News categories: Inside Secure, Simon Blake Wilson, Advertising, Digital TV, IBCShow, Worldwide

SpotX and JW Player team up at IBC 2018
Sep 12, 2018 – At IBC 2018, the SpotX and JW Player teams will demonstrate the monetisation potential of Video Player Bidding, a header bidding solution built directly into JW Player and powered by SpotX.
News categories: SpotX, JW Player, Sean Buckley, Brian Rifkin, Advertising, Digital TV, IBCShow, Media Player, Streaming, Worldwide

180byTwo integrates PeerLogix' OTT viewership data
Sep 11, 2018 – PeerLogix (OTCQB: LOGX) and 180byTwo have announced that the two companies have created a direct integration, allowing 180byTwo to incorporate Peerlogix’s OTT data into its B2B and B2C audience segment offerings.
News categories: PeerLogix, 180byTwo, Ray Colwell, Ben Goldman, Advertising, Big Data, Digital TV, Streaming, USA

Ster improves quality of VAST-formatted ads with Interra Systems
Sep 10, 2018 – Interra Systems has announced that Ster, a video advertising provider in the Netherlands, has upgraded its Interra Systems' BATON QC platform in order to take advantage of Interra Systems' support for the IAB's Video Ad Serving Template (VAST) protocol.
News categories: Interra Systems, Ster, Penny Westlake, Marc Punte, Advertising, Digital TV, IBCShow, Netherlands, QoE

Kaltura announces advanced advertising solution with Yospace and SpotX
Sep 7, 2018 – Kaltura has announced the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a dynamic ad insertion provider and SpotX, a video advertising and monetization platform.
News categories: Kaltura, Yospace, SpotX, Gideon Gilboa, Tim Sewell, Allen Klosowski, Advertising, Big Data, Digital TV, IBCShow, Worldwide

Imagine Communications, SpotX and THEO Technologies to show ad delivery system at IBC2018
Sep 6, 2018 – At IBC2018, Imagine Communications, SpotX and THEO Technologies will demonstrate a system that enables media companies to monetize inventory, create campaigns, play video on every device and platform, and deliver ads to IP-connected devices, addressable TV, and traditional linear broadcast screens from unified campaign and delivery silos.
News categories: Imagine Communications, SpotX, THEO Technologies, David Heppe, Allen Klosowski, Pieter-Jan Speelmans, Advertising, Digital TV, IBCShow, Media Player, Worldwide