Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

true[X] and You.i TV join forces to streamline OTT advertising
Sep 5, 2018 – You.i TV and true [X] have announced that true[X] will integrate You.i TV's designer workflow and interactive ad user experience production process. The resulting You.i TV-powered true[X] ads will be available for integration into any premium publisher app.
News categories: true [X], You.i TV, Joshua Rangsikitpho, Jason Flick, Advertising, Apps, Digital TV, IBCShow, Streaming, Worldwide

R2B2 introduces ad targeting by TV brand and model in the Czech Republic
Aug 29, 2018 – R2B2 has announced that an eighth way of targeting ads, by specific TV brand and model, is now available when buying HbbTV ads programmatically through the R2B2 Multiscreen network. Skylink was the first to use it in a campaign.
News categories: R2B2, Skylink, David Kratochvíl, Tomáš Jelínek, Advertising, Czech Republic, Digital TV, HbbTV, Smart TV

Accedo launches targeted advertising solution for AR experiences
Aug 29, 2018 – Accedo has announced the launch of a targeted advertising solution for Augmented Reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience is designed to give a TV viewer a more personalised and engaging second-screen experience.
News categories: Accedo, Elemental, Fredrik Anderson, Advertising, Digital TV, IBCShow, Metaverse, UX, Worldwide

R2B2 launches content targeting on HbbTV in Slovakia
Aug 28, 2018 – Now there is a new targeting option for programmatic advertising on HbbTV in Slovakia. Advertisers can target viewers based on the content they are watching. So far, it is available on three TV stations: Markíza, Doma, and Dajto.
News categories: R2B2, David Kratochvíl, Advertising, Digital TV, HbbTV, Slovakia

Addressable TV advertising technology already reaches over 9 million Australians
Aug 26, 2018 – Addressable TV advertising technologies allow advertisers to segment TV audiences and serve different ads within a common program or navigation screen. Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires.
News categories: Roy Morgan, Michele Levine, Advertising, Australia, Digital TV, Market Research, Streaming

Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks
Aug 24, 2018 – According to WARC, advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud.
News categories: WARC, James McDonald, Advertising, Market Research, Mobile, Worldwide

Global spend on TV and Video will reach $559 billion in 2022
Aug 14, 2018 – Strategy Analytics has forecast that global consumer and advertising spend on TV and video will grow from $490 billion in 2017 to $559 billion in 2022, an increase of $69 billion. Spend on OTT video will account for 90% of the growth.
News categories: Strategy Analytics, Michael Goodman, Advertising, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Terrestrial, Worldwide

Telaria integrates Nielsen digital ad ratings
Aug 14, 2018 – Telaria (NYSE: TLRA) has announced that it has integrated Nielsen’s Digital Ad Ratings (DAR) to activate comprehensive, next-day views of digital audience performance in the platform, offering TV-comparable industry standards for digital video inventory.
News categories: Telaria, Nielsen, Mark Zagorski, Sean Holzman, Advertising, Big Data, Digital TV, Sweden, Worldwide

Brightline adds Cuebiq's footfall attribution to OTT ad platform
Aug 9, 2018 – Cuebiq and Brightline have announced a partnership to provide media owners and advertisers with footfall attribution. With Cuebiq, BrightLine increases the depth of information available to advertisers, enabling them to attribute in-person visitation back to their enhanced OTT ads.
News categories: Brightline, Cuebiq, Jacqueline Corbelli, Antonio Tomarchio, Advertising, Big Data, Digital TV, Streaming, Worldwide