Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Adobe integrates LiveRamp to power people-based TV campaigns
Jul 31, 2018 – LiveRamp (NASDAQ: ACXM) has announced that Adobe (NASDAQ:ADBE) is integrating LiveRamp’s IdentityLink for TV. This enables advertisers to engage in addressable TV advertising using the same audiences they already deploy through Adobe while unlocking household-level insight.
News categories: LiveRamp, Adobe, Allison Metcalfe, Todd Gordon, Advertising, Big Data, Digital TV, USA, Worldwide

Integral Ad Science and FreeWheel partner to measure video inventory
Jul 31, 2018 – Integral Ad Science (IAS) has announces a partnership with FreeWheel’s ad management platform that allows publishers to measure the quality of their digital video for viewability, brand safety, and fraud.
News categories: Integral Ad Science, FreeWheel, Nick Morley, Thomas Bremond, Philippe Boscher, Advertising, Big Data, Digital TV, Worldwide

OzTAM introduces Australia's first all-screen integrated TV database
Jul 30, 2018 – Australia will have an integrated database that will combine broadcast viewing on TV sets and connected devices, and support advanced audience targeting, with the launch of OzTAM’s new service, Virtual Australia (VOZ) in 2019.
News categories: OzTAM, Nielsen, Doug Peiffer, David Ellem, Advertising, Australia, Big Data, Digital TV

Sorenson Media launches addressable TV advertising platform for live linear programming
Jul 26, 2018 – Sorenson Media has announced that it is live with Sorenson Addressable, a targeted advertising platform for television. Sorenson Media has also revealed that AMC Networks is first company to use the new platform.
News categories: Sorenson Media, AMC Networks, Pat Nola, Adam Gaynor, Advertising, Big Data, Digital TV, USA, Worldwide

Tru Optik & Beachfront to power audience validated connected TV private marketplaces
Jul 26, 2018 – Tru Optik and Beachfront have announced a new partnership allowing publishers and device manufacturers to pre-segment and validate audience-based ad inventory at scale across OTT and connected TV.
News categories: Tru Optik, Beachfront, Andre Swanston, Frank Sinton, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA

Parrot Analytics to measure audiences for CBS Studios International
Jul 25, 2018 – Parrot Analytics has announced a subscription agreement with CBS Studios International. The service will provide CBS Studios International with timely and actionable data to gauge audience demand for specific content.
News categories: Parrot Analytics, CBS Studios International, Wared Seger, Barry Chamberlain, Advertising, Big Data, Digital TV, Worldwide

Innovid adds VAST inventory support across major vendors
Jul 18, 2018 – Innovid has announced support for third party viewability measurement from all major vendors in VAST inventory. Complete video viewability measurement was previously only available in VPAID inventory. On mobile and connected TV, VAST is more commonly used than VPAID.
News categories: Innovid, Michael Tuminello, Felix Hansen, Saar Paamoni, Dale Older, Dan Fichter, Advertising, Digital TV, Mobile, Streaming, USA

SimpleReach launches all-in-one digital video measurement platform
Jul 18, 2018 – SimpleReach has announced the release of its all-in-one video measurement platform that enables brands to seamlessly track owned, publisher partner, and influencer video performance across the digital video landscape.
News categories: SimpleReach, Edward Kim, Luke Kintigh, Advertising, Big Data, Digital TV, Streaming, USA

Médiamétrie now measuring myCANAL in 4-screen TV audience
Jul 17, 2018 – Médiamétrie now offers 4-screen TV audience measurement customers the option to view the performance of their programmes broadcast on myCANAL, CANAL+ Group’s OTT television distribution platform.
News categories: Médiamétrie, Groupe CANAL+, Julien Rosanvallon, Frank Cadoret, Advertising, Digital TV, France, Market Research, Streaming