Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Tremor Video DSP and Dstillery deliver joint audience targeting solution
Jul 17, 2018 – Tremor Video DSP has announced that it has partnered with Dstillery to deliver an exclusive audience targeting solution. The partnership leverages Tremor Video DSP’s video bid stream data and advanced creative with Dstillery’s predictive marketing intelligence.
News categories: Tremor Video DSP, Dstillery, Abbey Thomas, Evan Hills, Jarod Caporino, Advertising, Big Data, Digital TV, Streaming, USA

AppNexus grows connected TV marketplace 748% year-over-year
Jul 12, 2018 – AppNexus has announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017, and grew 69% percent quarter-over-quarter in the second quarter of 2018 versus the first quarter of this year.
News categories: AppNexus, Eric Hoffert, Brian Lam, Tyler Fitch, Advertising, Digital TV, Results, Streaming, USA

dataxu reports 40x YoY increase in TV advertising sales
Jul 10, 2018 – dataxu has announced a record 40x year over year increase in TV advertising purchased through its TouchPoint DSP in Q1 2018. dataxu’s software enables audience-based TV buying from a range of premium providers.
News categories: dataxu, Sandro Catanzaro, Adam Lowy, Advertising, Digital TV, Streaming, USA

Simpli.fi brings addressability to programmatic advertising with geo-fencing solution
Jul 10, 2018 – Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.
News categories: Simpli.fi, Frost Prioleau, Advertising, Big Data, USA

SMPTE publishes standards for adding audio watermark-based IDs to media assets
Jul 9, 2018 – SMPTE has announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media's audio watermarking technology, an open solution available for licensing.
News categories: SMPTE, Kantar Media, Coalition for Innovative Media Measurement, Jane Clarke, Advertising, Big Data, Content Distribution, Content Identification, Digital TV, USA, Worldwide

Exza announces UI advertisement platform for pay TV
Jul 6, 2018 – Exza Infosystems has launched a platform called Advantage which connects advertisers to pay TV users. The platform uses empty screen space when a TV viewer presses control buttons on their remote, or changes channels, to deliver advertising.
News categories: Exza Infosystems, Joy Kokkat, Advertising, Cable TV, Digital TV, India, Set Top Box, UX

Smart TV consumers unaware of consent they are giving for use of their data
Jul 5, 2018 – Ace Metrix has released a study on consumer privacy based on a survey of over 36,000 US consumers specifically regarding Internet-connected TVs. The results highlight the discrepancies between the 'consent' companies claim they receive and the 'consent' consumers are unaware they give.
News categories: Ace Metrix, Peter Daboll, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA

Addressable TV will challenge existing attitudes to TV advertising
Jul 3, 2018 – TV has been eclipsed by the internet as the largest advertising medium in Australia. According to Roy Morgan in late 2017 nearly half of Australia’s advertising spend was online. Addressable TV will, however, enable broadcasters to fight back.
News categories: Roy Morgan, Michele Levine, Advertising, Australia, Digital TV, Market Research

MRC finalizes Digital Video Ad Measurement Guidelines update
Jun 29, 2018 – The Media Rating Council (MRC) has announced the release of an updated version of the IAB Digital Video Ad Impression Measurement Guidelines. The document was initially circulated in draft form for public comment in late 2017, and now is considered final.
News categories: Media Rating Council, George W. Ivie, Advertising, Digital TV, Streaming, USA, Worldwide