Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Yospace, NexPlayer integration helps monetise live streams on HTML5 platforms
Jan 18, 2018 – Yospace and NexStreaming have announced that Yospace’s HTML5 SDK has been pre-integrated into the NexPlayer HTML5 player, allowing Yospace’s Server-Side Dynamic Ad Insertion to be accompanied by real-time, client-side tracking.
News categories: Yospace, NexStreaming, David Springall, Carlos Lucas, Advertising, Digital TV, Media Player, Mobile, Worldwide

Roku introduces Ad Insights Suite
Jan 17, 2018 – Roku (NASDAQ: ROKU) has announced an advancement in OTT advertising measurement by introducing Ad Insights. The offering allows marketers to measure campaign reach and effectiveness across linear and OTT.
News categories: Roku, Scott Rosenberg, Marissa Jimenez, Advertising, Digital TV, Set Top Box, Streaming, USA, Worldwide

Creative asset workflow lags years behind innovations in media buying
Jan 17, 2018 – Extreme Reach and Talent & Rights have released a report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns.
News categories: Extreme Reach, Advertiser Perceptions, Melinda McLaughlin, Advertising, Market Research, USA

Nielsen adds YouTube mobile app measurement in UK, France and Germany
Jan 17, 2018 – Nielsen has ​announced that ​it ​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app in ​the ​UK, ​France, ​and Germany. The ​service ​adds to ​Nielsen’s ​current ​measurement ​coverage ​​on desktop ​and ​mobile ​browsers. ​
News categories: Nielsen, Barney Farmer, Advertising, Apps, France, Germany, Streaming, UK

fuboTV taps SpotX for monetization of OTT content
Jan 16, 2018 – SpotX has announced a partnership with fuboTV, the leading sports-first streaming TV service. Through this partnership, SpotX is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content.
News categories: SpotX, fuboTV, Ryan Kenney, Andy Hammond, Advertising, Digital TV, Streaming, USA

Dentsu Aegis forecasts improved ad spend outlook for 2018
Jan 12, 2018 – Dentsu Aegis Network’s latest Ad Spend Forecasts puts global growth at 3.6% in 2018, up from 3.1% in 2017. Events will play an important role in 2018, with the Winter Olympics, World Cup and US Congressional elections all expected to stimulate ad spend growth.
News categories: Dentsu Aegis, Jerry Buhlmann, Advertising, Market Research, Worldwide

Tru Optik launches OptOut.TV to give consumers OTT privacy controls
Jan 11, 2018 – Tru Optik has announced the launch of OptOut.TV, a solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem. OptOut.TV’s mission is to bring a higher level of privacy control to OTT.
News categories: Tru Optik, Videology, Alliant Cooperative, Andre Swanston, Aleck Schleider, Donna Hamilton, Advertising, Big Data, Digital TV, Mobile, Streaming, USA, Worldwide

Sinclair Broadcast and Imagine Communications collaborate on ATSC3.0 monetization
Jan 10, 2018 – Sinclair Broadcast (Nasdaq: SBGI) and Imagine Communications are working to develop an advertising management software platform to enable broadcasters to exploit the monetization opportunities of ATSC 3.0.
News categories: Sinclair Broadcast, Imagine Communications, Del Parks, Sarah Foss, Advertising, ATSC 3, CES2025, Digital TV, Terrestrial, USA

Swrve and Segment provide consumer behavior insight on emerging platforms
Jan 10, 2018 – Swrve has partnered with Segment to provide insights relating to consumer behavior on emerging platforms including native mobile and OTT digital media streaming. In addition, the partnership enables Swrve customers to build campaigns across multiple channels based on data from any of Segment's data sources.
News categories: Swrve, Segment, Christopher Dean, Peter Reinhardt, Advertising, Big Data, Digital TV, Mobile, Streaming, USA