Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

SteelHouse introduces Connected TV advertising
Jan 9, 2018 – SteelHouse is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience, which is predicted to reach over 195 million U.S. viewers this year, or more than 60% of the U.S.
News categories: SteelHouse, Mark Douglas, Advertising, CES2025, Streaming, USA

SpotX announces interoperability with AWS Elemental MediaTailor service
Jan 9, 2018 – Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service.
News categories: SpotX, AWS Elemental, Jeremy Straight, Advertising, Content Distribution, Digital TV, Worldwide

Samba TV unveils audience targeting platform at CES2018
Jan 8, 2018 – Samba TV has introduced a self-serve platform enabling advertisers to use Samba’s data for discovering and activating TV audiences programmatically. Interactive demonstrations of the platform are the focus of the company’s exhibit at CES.
News categories: Samba TV, Ashwin Navin, Emmanuel Marques, Advertising, Big Data, CES2025, Content Identification, USA

Pearl TV And Sony develop application environment for ATSC 3.0
Jan 5, 2018 – Pearl TV has announced a project with Sony to develop an on-screen TV program guide that will be responsive to consumer commands. The new channel navigation tool is part of the interactive content environment for ATSC 3.0.
News categories: Sony Electronics, Pearl TV, Mike Fasulo, Paul Hearty, Anne Schelle, Advertising, ATSC 3, CES2025, Digital TV, Mobile, Semiconductor, Terrestrial, USA, UX

IAB & 4A’s release Ts&Cs addendum for long-form video
Jan 4, 2018 – The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) have released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009.
News categories: Interactive Advertising Bureau, American Association of Advertising Agencies, Randall Rothenberg, Marla Kaplowitz, Advertising, NewFronts, USA

Sling TV partners with comScore for cross-platform addressable advertising measurement
Jan 4, 2018 – comScore has announced that it is partnering with Sling TV to offer cross-platform addressable advertising measurement for campaigns that join the live OTT service’s impressions with those from DISH set-top boxes.
News categories: comScore, Sling TV, Cathy Hetzel, Adam Lowy, Advertising, Big Data, Digital TV, Mobile, Satellite, Set Top Box, Streaming, USA

VideoAmp releases TV & Video Advertising Survey findings
Jan 4, 2018 – VideoAmp has released findings from its First Annual TV & Video Advertising Survey. The study found that 60% of marketers believe campaigns executed through a Cross-Screen Platform (CSP) for all TV and digital video outperform conventional campaigns.
News categories: VideoAmp, Jay Prasad, Jonathan Steuer, Advertising, Digital TV, Market Research, USA

WideOrbit now offers local ad inventory on more than 1,000 TV channels
Jan 4, 2018 – Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbit’s WO Programmatic is now the first and only platform to offer local ad inventory on more than 1,000 TV channels.
News categories: WideOrbit, Eric R. Mathewson, Nick Waller, Advertising, Big Data, Worldwide

Channel 4 launches digital sales house for publishers
Jan 3, 2018 – Channel 4 has announced the launch of a digital ad sales house that will see it become the first UK broadcaster to offer 3rd party digital content publishers a full ad sales service. Channel 4 will seek partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks.
News categories: Channel 4, Jonathan Lewis, Jeremy Rosenberg, Advertising, Digital TV, UK