Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

DataXu offers self-service OTT TV ad placement platform
May 10, 2017 – DataXu has announced the first self-serve TV buying platform that enables brands and agencies of all sizes to connect the dots between digital and TV, reaching custom audiences and accessing insights covering the full gamut of addressable devices.
News categories: DataXu, Tore Tellefsen, Advertising, Big Data, Digital TV, USA

Channel 4 launches world's first audio personalised TV ads
Apr 25, 2017 – Channel 4 has announced an interactive VoD format that enables advertisers to incorporate the individual names of viewers into the audio of their adverts using data from Channel 4’s registered viewer database.
News categories: Channel 4, David Amodio, Advertising, Big Data, Digital TV, Streaming, UK

BIA/Kelsey and comScore partner on local market audience/ratings metrics
Apr 21, 2017 – BIA/Kelsey and comScore have announced a partnership that will integrate comScore’s local television audience measurement information with BIA/Kelsey’s local advertising spending data and forecasts.
News categories: BIA/Kelsey, comScore, Rick Ducey, Steven Walsh, Advertising, Big Data, Digital TV, USA

Tru Optik partners with NinthDecimal for location-based OTT ad targeting
Apr 19, 2017 – Tru Optik has announced a partnership with NinthDecimal, the marketing platform powered by location data, that will allow marketers to leverage consumers’ physical-world shopping, dining and lifestyle behaviors for OTT television ad targeting and campaign performance assessment.
News categories: Tru Optik, NinthDecimal, Michelle Swanston, Brian Slitt, Advertising, Big Data, Digital TV, Streaming, USA

Blink Now selects Ooyala for Video Advertising, Live Streaming and Real-Time Analytics
Apr 11, 2017 – Ooyala is powering the complete video business of Blink Now, an OTT provider in the Philippines. With Ooyala, Blink Now has a single provider, powering ad operations, video delivery, data-driven insights and live streaming to more than 180,000 users nationwide.
News categories: Ooyala, SMLEI, Blink Now, Steve Davis, Francis Gerard R. Tupaz, Advertising, Big Data, Content Distribution, Digital TV, NABShow, Philippines, Streaming

FlySwipe adds facial recognition to the TV ad targeting mix
Apr 11, 2017 – Using facial recognition and big data, FlySwipe has developed a technology that can determine which commercial to place in front of a viewing audience based on the groups gender and age.
News categories: FlySwipe, William Delisi, Advertising, Big Data, Digital TV, NABShow, USA, Worldwide

BARC India to roll out measurement platform for TV and Digital
Apr 10, 2017 – BARC India has announced the roll-out of its digital measurement service under the brand name EKAM. BARC India aims to provide the advertising industry with a single platform for all measurement products, across TV and Digital.
News categories: BARC India, Partho Dasgupta, Advertising, Big Data, Digital TV, India, Market Research

ATSG releases audience targeting guidelines for linear TV advertising
Apr 6, 2017 – The Advanced Target Standards Group, a consortium of eight of the leading network TV programmers working with clypd, has announced a set of guidelines and best practices for the use of advanced targets in linear television advertising.
News categories: clypd, ATSG, Pete Doe, Advertising, Big Data, Digital TV

Nielsen launches Artificial Intelligence technology
Apr 4, 2017 – Nielsen (NYSE: NLSN) has announced the introduction of Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology built into the Nielsen Marketing Cloud that automates audience optimization using patent-pending AI methods.
News categories: Nielsen, Mark Zagorski, Advertising, USA