Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

mParticle launches data collection SDK for Roku apps
Feb 7, 2017 – mParticle has announced that it has launched support for data collection within native Roku apps, enabling media companies and brands to capture granular content consumption and user behavior data through a lightweight and flexible SDK.
News categories: mParticle, Roku, Michael Katz, Advertising, Apps, Digital TV, Set Top Box, Streaming, USA, Worldwide

Tata Elxsi RDK application suite for MStar STB chipsets
Feb 7, 2017 – Tata Elxsi has announced a partnership with MStar Semiconductor to provide a comprehensive suite of software for MStar’s System-on-a-Chip (SoC) targeted at Set-Top Boxes (STB).
News categories: Tata Elxsi, MStar Semi, Sreekumar K P, Bill Hsiung, Advertising, Content Protection, Digital TV, HTML5, Media Player, RDK, Semiconductor, Set Top Box, Worldwide

Tru Optik connects Kantar Millward Brown data to OTT platform
Jan 31, 2017 – Tru Optik has expanded its capabilities through a partnership with Kantar Millward Brown. The partnership will enable advertisers to attribute brand sales to OTT ad campaigns through Tru Optik’s OTT Marketing Cloud.
News categories: Tru Optik, Kantar Millward Brown, Andre Swanston, David Wiesenfeld, Ken Greenberg, Advertising, Digital TV, Streaming, USA

MAGNA partners with Roku to deliver targeted advertising to OTT audiences
Jan 25, 2017 – MAGNA, a unit of IPG Mediabrands, has announced a partnership with Roku to deliver targeted advertising to OTT audiences. Through the partnership IPG Mediabrands clients will gain access to the advertising capabilities of the Roku platform.
News categories: MAGNA Global, Roku, IPG Mediabrands, David Cohen, Scott Rosenberg, Advertising, Digital TV, Middleware, Set Top Box, Streaming, USA, Worldwide

Philips Smart TVs to offer video programmatic advertising with Improve Digital
Jan 18, 2017 – Improve Digital has announced a partnership with TP Vision Philips. Philips branded TV sets will offer video programmatic advertising campaigns on its smart TVs in the European market, powered by Improve Digital’s 360 Polaris platform.
News categories: Improve Digital, Philips, TP Vision, Kyra Steegs, Paulo Lopes, Advertising, Digital TV, Europe, Middleware, Smart TV

Nielsen gets access to AT&T STB viewing data for ratings measurement
Jan 18, 2017 – Nielsen has announced a multi-year agreement with AT&T to include anonymized set-top box data from connected homes subscribed to AT&T's DIRECTV and U-Verse services into Nielsen's local and national TV currency ratings services.
News categories: Nielsen, AT&T, Megan Clarken, Advertising, Digital TV, IPTV, Satellite, Set Top Box, USA

PeerLogix announces OTT Monetization Platform
Jan 17, 2017 – PeerLogix (OTC PINK: LOGX), an advertising technology and data aggregation provider, has announced the release of its OTT Monetization Platform, a full suite of solutions for empowering Over-the-Top publishers of original and curated content.
News categories: PeerLogix, William Gorfein, Advertising, Streaming, Worldwide

Altice USA releases Optimum TV viewing data
Jan 11, 2017 – To provide insights about consumer television viewing activity Altice USA has released its first Altice USA Data Flash Review, which analyzed 2016 viewing trends of its Optimum TV customers.
News categories: Altice, Paul Haddad, Advertising, Cable TV, Digital TV, Market Research, Set Top Box, USA

ThinkAnalytics previews ThinkMarketing platform at CES2017
Jan 6, 2017 – ThinkAnalytics has previewed ThinkMarketing, a suite of marketing-oriented dashboards and consoles that give pay-TV operators and OTT players a unified view of the performance of campaigns and KPIs and an integrated platform from which to manage recommendations, analytics and editorial programmes.
News categories: ThinkAnalytics, Peter Docherty, Advertising, CES2025, Digital TV, Worldwide