Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Adobe Announces Integrated Video Publishing, Advertising and Analytics Platform
Feb 27, 2012 – Adobe Systems (NASDAQ:ADBE) has unveiled the industry's first fully integrated video technology platform, code named Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices.
News categories: Adobe Systems, Advertising, MWC24, Streaming

New Industry Association Looks to Future of Connected TV Platforms
Nov 30, 2011 – Advertising, marketing and entertainment executives have formed a new global industry organization - the Connected Television Marketing Association (CTVMA) - with the goal of educating the industry on the commercial opportunities of connected TV.
News categories: CTVMA, Advertising, Smart TV, Streaming

YuMe to Power LG Electronics' Global Smart TV Ad Platform
Nov 2, 2011 – YuMe has announced the availability of YuMe's video advertising solution for Internet Connected TVs. LG Electronics (KSE: 066570) is launching the first availability of YuMe's advertising technology and services to support LG's Smart TV platform.
News categories: LG Electronics, YuMe, Advertising, Middleware, Smart TV

Rovi Unveils Search and Discovery Platform for the Cable Industry
May 10, 2010 – At The Cable Show, Rovi (NASDAQ: ROVI) has unveiled its TotalGuide™ Solution for Service Providers, a flexible media guide for cable platforms. TotalGuide uses entertainment data from Rovi to power search, browse and recommendation capabilities.
News categories: Rovi Corp, Advertising, Cable TV, Content Distribution, Middleware

DIRECTV and DISH Network Launch Satellite Advertising Platform
Apr 26, 2010 – DIRECTV (NASDAQ:DTV) and DISH Network (NASDAQ:DISH) have announced the launch of the Advanced Satellite Advertising Platform (ASAP), an advertising platform giving U.S. television advertisers unprecedented reach to nearly 30 million U.S. households.
News categories: DIRECTV, DISH Network, Advertising, Satellite, USA

Convergence India 2010: NDS Showcases Proven, Cost-Effective Digital Pay-TV Solutions for India
Mar 22, 2010 – At Convergence India 2010, NDS will showcase a range of solutions for Indian pay-TV operators looking to make the transition to digital. Also on display will be a number of interactive solutions and advanced advertising applications.
News categories: NDS Group, Advertising, Cable TV, Conditional Access, Content Distribution, DVR, India, Middleware, Satellite, Set Top Box

DISH Network and Rentrak Announce Television Audience Measurement Agreement
Feb 8, 2010 – Rentrak (Nasdaq: RENT) has announced an agreement with DISH Network (NASDAQ: DISH) to integrate DISH Network's TV viewing data with Rentrak's TV Essentials audience measurement service.
News categories: Rentrak, DISH Network, Advertising, DVR, Middleware, Satellite, Set Top Box, USA

Advertising As You Fast Forward Coming To Freeview Australia
Jan 17, 2010 – Commercial TV stations in Australia are set to start selling 'fast forward' advertising in Freeview-certified devices, including set-top boxes, the Sony PS3, Freeview certified TVs and any device that has the new Freeview MHEG 5 processor built in.
News categories: Freeview Australia, Advertising, Australia, Digital TV, DVR, Gaming, MHEG-5, Middleware, Set Top Box, Smart TV, Terrestrial

Dailymotion Announces Broadband TV Advertising Formats
Jan 5, 2010 – Dailymotion has announced interactive advertising formats for Dailymotion's broadband TV and IPTV channels. The announcement follows the launch of Dailymotion's iPhone app and expands Dailymotion's ad-supported content strategy to all three screens.
News categories: Dailymotion, Advertising, Apps, IPTV, Streaming