Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

VIZIO exploring partnerships with other TV OEMs
Nov 9, 2023 – In VIZIO's Q3 2023 results release, the company's CEO said that VIZIO is beginning to explore partnerships with other TV OEMs looking for alternatives within the CTV market.
News categories: VIZIO, William Wang, Advertising, Digital TV, Smart TV, TV OS, USA

NBCUniversal to air shoppable TV episodes with Walmart
Nov 6, 2023 – Walmart and NBCUniversal have announced a partnership that allows Bravo fans to 'shop the moment' on Peacock. Fans can shop directly from the retailer while tuning in to 'Below Deck Mediterranean'.
News categories: NBCUniversal, Walmart, Josh Feldman, William White, Advertising, Digital TV, Streaming, USA

Roku releases third quarter 2023 results
Nov 1, 2023 – Roku (NASDAQ: ROKU) has released third quarter 2023 results. In Q3, Roku grew Active Accounts to 75.8 million globally. Sequential net adds of 2.3 million accelerated quarter over quarter.
News categories: Roku, Advertising, Digital TV, Results, Set Top Box, Smart TV, Streaming, TV OS, USA, Worldwide

Foxtel selects Kantar for STB return path audience measurement
Oct 26, 2023 – Foxtel Media has selected Kantar to deliver a new audience measurement service, ingesting data collected from Foxtel subscribers’ set top boxes using return path data technology.
News categories: Foxtel Media, Kantar, Mark Frain, Keld Nielsen, Advertising, Australia, Digital TV, Set Top Box

AMC Networks enables programmatic ad buying on linear networks
Oct 26, 2023 – AMC Networks has enabled programmatic ad buying on three of its linear networks, allowing advertisers to purchase ad inventory using their existing programmatic buying platforms.
News categories: AMC Networks, FreeWheel, The Trade Desk, Canoe Ventures, Evan Adlman, Mark McKee, Tim Sims, Shenan Reed, Advertising, Digital TV, USA

Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories: Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide

DVB-TA watermarking test streams now available
Oct 24, 2023 – The DVB Project has released test streams that allow implementers of DVB-TA to test the use of watermarking for signalling the presence of ads or other content replacement opportunities.
News categories: DVB Project, Advertising, Content Distribution, Digital TV, Worldwide

Origin to test TV measurement using Samba TV viewership data
Oct 12, 2023 – Origin, the UK cross-media measurement initiative, is to test using data from Samba TV's ACR technology to capture TV viewing behaviour across linear, BVOD, SVOD and CTV services.
News categories: Samba TV, Origin, ISBA, Comscore, Ashwin Navin, Joe Lewis, Phil Smith, Adam Holt, Advertising, Big Data, Digital TV, Smart TV, UK

Irdeto integrates Anypoint Media ad server
Oct 24, 2023 – Irdeto has announced a partnership with Anypoint Media, integrating Anypoint's Flower Ad Server into its Server Side Ad Insertion (SSAI) product, and onto its Android TV Hybrid Box offering.
News categories: Irdeto, Anypoint Media, Andrew Bunten, Won Baek, Advertising, Android TV, Asia, Digital TV, Set Top Box, Worldwide