Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Eurovision Sport selects Ad Insertion Platform monetization solution
Mar 28, 2023 – Ad Insertion Platform (AIP) has announced that Eurovision Sport will use its SSAI solution, CDN distribution and ad sales services for the video streaming of its Sport Digital Platform.
News categories: Ad Insertion Platform, Eurovision Sport, Laurent Potesta, Jean-Baptiste Casta, Advertising, Content Distribution, Digital TV, Europe, Streaming

Canela Media chooses Amagi for FAST content monetization
Mar 28, 2023 – Canela Media has partnered with Amagi to gain access to Amagi's FAST marketplace, a platform with hundreds of fully monetized FAST channels powered by Amagi's streaming SaaS technology.
News categories: Amagi, Canela Media, Srinivasan KA, Karsten Amlie, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Comscore expands 48-hour television reporting
Mar 28, 2023 – Comscore has expanded 'Pulse' within its TV measurement solution, providing agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
News categories: Comscore, Carol Hinnant, Jackie Lynch, Advertising, Big Data, Digital TV, USA

IAS offers ad verification solution on APS Connections Marketplace
Mar 28, 2023 – Integral Ad Science (Nasdaq: IAS) has announced that its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace.
News categories: Integral Ad Science, Amazon Publisher Services, Yannis Dosios, Advertising, Digital TV, Worldwide

FreeWheel: FAST channels redefining premium video distribution
Mar 28, 2023 – The H2 2022 FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising digital video content in the US and Europe.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, USA

M2A Media to debut encoder-based ad insertion at 2023 NAB Show
Mar 27, 2023 – M2A Media is to launch its encoder-based ad manipulation (EBAM) at the 2023 NAB Show. EBAM handles SCTE-35 and SCTE-224 messaging to insert advertising at the encoder side of a live video workflow.
News categories: M2A Media, Matt Hughes, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Emitel to pilot dynamic ad insertion system in Poland
Mar 21, 2023 – Emitel, together with the Warsaw Stock Exchange (WSE), is to carry out a pilot implementation of a dynamic ad insertion system in Poland. Implementation will begin in the second half of March.
News categories: Emitel, WSE, Maciej Staszak, Maciej Stanecki, Advertising, Big Data, Digital TV, Poland

MarketCast partners with VIZIO to measure ad performance
Mar 23, 2023 – MarketCast has partnered with Inscape to determine whether ads are recalled accurately, are connected with the right brand, and influence the purchase of the advertiser's products and services.
News categories: MarketCast, VIZIO, John Batter, Ken Norcross, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Tubi announces new planning integrations and partnerships
Mar 23, 2023 – Tubi (NASDAQ: FOXA, FOX) has announced new planning tools and partnerships enabling brands to capitalize on Tubi's audience via enhanced forecasting, identity and currency options.
News categories: Tubi, Mark Rotblat, Advertising, Big Data, Digital TV, Streaming, USA