Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Over half of Canadian TV streamers are watching ad-supported TV
Jan 19, 2023 – Roku has revealed results from a study examining Canadian TV streaming behaviours and trends. According to the report, 76% of Canadians are TV streamers and ad-supported TV is on the rise with 52% tuning in.
News categories: Roku, Christina Summers, Advertising, Canada, Digital TV, Market Research, Streaming

New streaming TV video ad formats perform better than traditional TV ads
Jan 19, 2023 – MAGNA Media Trials and Roku have announced a study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are 2x more favorable than traditional TV ads for consumers.
News categories: Roku, MAGNA, Asaf Davidov, Kara Manatt, Advertising, Digital TV, Market Research, Streaming, USA

Netflix taps Nielsen for global audience insights
Jan 18, 2023 – Nielsen has announced an expansion of its relationship with Netflix (NASDAQ: NFLX), which includes a multi-year agreement to provide linear and streaming audience data across the U.S., Mexico and Poland.
News categories: Nielsen, Netflix, Kim Gilberti, Pablo Perez De Rosso, Advertising, Big Data, Digital TV, Mexico, Poland, Streaming, USA

WideOrbit launches ZingX buy-side platform for U.S. local TV
Jan 12, 2023 – WideOrbit has announced the launch of ZingX, a buy-side platform offering direct access to inventory from thousands of broadcast TV stations using WideOrbit's premium sell-side exchange, WO Marketplace.
News categories: Comscore, WideOrbit, Carol Hinnant, Eric Mathewson, Michelle Ricciuti, Advertising, Digital TV, USA

Amagi report confirms significant growth in FAST viewing in Europe
Jan 11, 2023 – Amagi has released its latest report on the state of the FAST market. Growth in Q3 2022 compared to Q3 2021 in Europe saw an increase of 99.97% in ad impressions and over 51% in Hours of Viewing.
News categories: Amagi, Advertising, Digital TV, Europe, Market Research, Streaming, UK

Brightcove and Magnite partner to boost CTV and OTT ad monetization
Jan 10, 2023 – Brightcove (NASDAQ: BCOV) has entered into a relationship with Magnite (NASDAQ: MGNI) where Magnite will power advertising for Brightcove customers. Brightcove will also integrate the SpringServe ad server.
News categories: Brightcove, Magnite, SpringServe, Marc DeBevoise, Sean Buckley, Advertising, Digital TV, Streaming, Worldwide

U.S. programmers cooperate on measurement and viewership data through OpenAP
Jan 9, 2023 – OpenAP, with Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB, are working together to develop a measurement certification process and a unified streaming viewership dataset.
News categories: OpenAP, Advertising, Big Data, Digital TV, USA

Nielsen ONE Ads launches in the U.S.
Jan 4, 2023 – Nielsen has announced the availability of Nielsen ONE Ads. Nielsen ONE Ads provides a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.
News categories: Nielsen, Karthik Rao, Advertising, Digital TV, USA

iWedia and Simply.TV partner to boost live TV engagement
Jan 5, 2023 – iWedia and Simply.TV have announced a joint solution that enhances the experience for consumers with rich metadata and advanced content discovery while unlocking revenue growth and added value for brands.
News categories: iWedia, Simply.TV, Krsto Lazic, Daniel Rühmann, Advertising, Big Data, CES2025, Digital TV, UX, Worldwide