Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Xumo unveils tools for building, managing and monetizing FAST services
Jan 5, 2023 – Xumo Enterprise has announced a suite of solutions providing content owners, advertisers and streaming platforms with more ways to program, manage and monetize FAST services.
News categories: Xumo, PGA TOUR, Stefan Van Engen, Tom Jeffs, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

Ampersand automates addressable TV functionality for buyers
Jan 4, 2023 – Ampersand has added automated addressable TV functionality to streamline workflow between buyers and sellers within a footprint that includes Charter Communications, Comcast, Cox, Altice and Verizon.
News categories: Ampersand, Kalyan Lanka, Laura McElhinney, Advertising, Cable TV, Digital TV, IPTV, Set Top Box, USA

SeaChange launches content monetization platform for Connected TVs
Jan 4, 2023 – SeaChange (NASDAQ: SEAC) has announced the launch of the SeaChange Xstream platform, a cloud-based content monetization platform helping OEMs and content owners maximize advertising revenue on Connected TVs.
News categories: SeaChange, Chris Klimmer, Advertising, Content Distribution, Digital TV, Streaming, Worldwide

VideoAmp and Warner Bros. Discovery agree audience measurement deal
Jan 3, 2023 – VideoAmp has struck a deal with Warner Bros. Discovery to measure cross-screen campaigns across the global media and entertainment company's portfolio of sports, news, lifestyle, and premium entertainment brands.
News categories: VideoAmp, Warner Bros. Discovery, Ross McCray, Andrea Zapata, Ralph Pardo, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA

KAZT Phoenix selects Comscore for TV measurement
Dec 21, 2022 – AZTV7 (KAZT-TV) has announced that it has signed an agreement with Comscore (Nasdaq: SCOR) to use Comscore’s local TV currency as the primary source to sell and post advertising buys.
News categories: Comscore, KAZT, Carol Hinnant, Rick Soltesz, Lynn Londen, Advertising, Big Data, Digital TV, USA

Médiamétrie partners with Nielsen and Kantar for TV and video measurement
Dec 19, 2022 – Médiamétrie has announced technical partnerships with Nielsen and Kantar, to offer the French market audience analytics meeting the need for cross-media editorial and advertising measurement.
News categories: Médiamétrie, Nielsen, Kantar, Yannick Carriou, Advertising, Big Data, Content Identification, Digital TV, France

smartclip and Ad Alliance enhance linear TV spots with addressable formats
Dec 15, 2022 – Ad Alliance and smartclip have announced a solution to enhance linear TV spots with targetable Addressable TV formats. Dynamically added banner ads can be integrated into the linear TV spot or the complete spot can be replaced digitally.
News categories: smartclip, Ad Alliance, Thomas Servatius, Advertising, Digital TV, Germany

Estrella Media taps FreeWheel to power its CTV advertising
Dec 14, 2022 – Estrella Media has partnered with FreeWheel to expand its connected TV (CTV) advertising business. FreeWheel will power Estrella's revenue strategy for direct and programmatic monetization.
News categories: FreeWheel, Estrella Media, Katy Loria, René Santaella, Advertising, Digital TV, Streaming, USA

Ad-supported Disney+ now available in the U.S.
Dec 8, 2022 – Disney+ has made its ad-supported subscription offering available in the U.S. New subscription plans with ads across the Disney Bundle and Hulu + Live TV packages are also now available.
News categories: Disney, Disney Advertising, Michael Paull, Rita Ferro, Advertising, Digital TV, Streaming, USA