Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

EXTREME International monetizes content with Castify.ai
Nov 7, 2022 – Castify.ai has announced a partnership with EXTREME International that allows EXTREME International to use Castify.ai's data-driven distribution abilities to monetize their content.
News categories: Castify.ai, EXTREME International, Gal Turjeman, Alistair Gosling, Advertising, Big Data, Content Distribution, Digital TV, Streaming, USA, Worldwide

CTV ad fraud at 19% according to Pixalate report
Nov 3, 2022 – Pixalate has released its Q2 2022 Invalid Traffic Benchmarks Report, an examination of the global state of ad fraud in the first half of 2022 in the top two CTV (Roku, Amazon Fire TV) and mobile (Apple, Google) app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

Fox selects FreeWheel to enable OneFOX video inventory
Nov 3, 2022 – Fox (Nasdaq: FOXA, FOX) has selected FreeWheel as a partner to enable its OneFOX video inventory. FreeWheel will work with FOX to manage direct sold advertising campaigns across premium content from the company's brands.
News categories: FreeWheel, Fox Corp, Mark McKee, Dan Callahan, Advertising, Big Data, Digital TV, USA

Vevo enhances CTV programming and advertising infrastructure with Amagi
Nov 3, 2022 – Amagi will ensure quality streaming of Vevo linear channels across CTV platforms, and enable the delivery of video ads into Vevo channels. Amagi will also provide analytics to bolster performance reporting.
News categories: Amagi, Vevo, Srinivasan KA, Natalie Gabathuler-Scully, Advertising, Big Data, Content Distribution, Digital TV, Streaming, UX, Worldwide

Quickplay integrates Vionlabs-powered media descriptors
Nov 2, 2022 – Quickplay and Vionlabs have announced a technology integration that uses AI-based analysis of video files to increase viewer engagement and satisfaction, as well as ad monetization by OTT providers.
News categories: Vionlabs, Quickplay, Marcus Bergström, Naveen Narayanan, Advertising, Belgium, Big Data, Cable TV, Digital TV, Streaming, Worldwide

rlaxx TV brings in Magnite to support ad strategy in Europe
Nov 3, 2022 – Magnite (NASDAQ: MGNI) has entered into a strategic collaboration with rlaxx TV. As part of the deal, rlaxx TV will utilize Magnite's technology to manage its OTT inventory across CTV and mobile apps.
News categories: Magnite, rlaxx TV, Sam Wilson, Ronny Lutzi, Advertising, Digital TV, Europe, Smart TV, Streaming

BARB makes Netflix viewing reporting widely available
Nov 2, 2022 – Netflix is now included in BARB's UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as consolidated viewing, for viewing over a 7-day, 28-day or any user-defined period.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Red Bee Media provides Advocado with programming and schedule data
Nov 2, 2022 – Red Bee Media has signed an agreement with Advocado. Advocado's data-as-a-service platform analyzes what consumers are watching, providing advertisers and content owners with data on consumers' viewing choices.
News categories: Red Bee Media, Advocado, Who's Watching TV, Jason Marchese, Mike Burns, Advertising, Big Data, Digital TV, Worldwide

7plus to add FAST channels, ad innovation and personalisation in 2023
Oct 25, 2022 – Seven Network is to launch more FAST channels on 7plus in 2023. 7plus uses AWS Media Elemental MediaTailor to generate virtual live-streaming channels and Amazon Personalize for content recommendations and personalisation.
News categories: Seven West Media, AWS, Gereurd Roberts, Nicole Bence, Advertising, Australia, Content Distribution, Digital TV, Streaming, UX