Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

605 makes strategic investment in AdScribe
Apr 21, 2020 – 605 has announced that it has made a strategic investment in AdScribe. 605 and AdScribe partnered to develop 605 PLATF0RM, a self-service, web-based application that reports TV viewership of programming and advertising by advanced, custom-defined audiences.
News categories: AdScribe, 605, Donal O'Connor, Kristin Dolan, Advertising, Big Data, Digital TV, USA, Venture Capital, Worldwide

MediaKind enhances advertising portfolio
Apr 21, 2020 – MediaKind has announced that its Advertising and Content Distribution Rights portfolio, PRISMA, has been reconfigured with a modular feature set. PRISMA Core and PRISMA Edge provide content distribution rights definition and enforcement and targeted advertising capabilities.
News categories: MediaKind, Stuart Boorn, Advertising, Big Data, Content Distribution, Digital TV, Worldwide

NBA partners with Microsoft to create D2C platform
Apr 16, 2020 – The NBA and Microsoft have announced that Microsoft and NBA Digital are to create a platform on Microsoft Azure that will use machine learning and AI to deliver personalized game broadcasts and other content offerings direct to consumers.
News categories: Microsoft, National Basketball Association, Satya Nadella, Adam Silver, Big Data, Content Distribution, Digital TV, Streaming, USA, UX

Waoo takes TV Authentication and Analytics to the Cloud with Verimatrix
Apr 15, 2020 – Waoo has selected content security and analytics from Verimatrix (Paris: VMX). The lower capital investment and faster time-to-market of the SaaS services will provide Waoo with competitive advantage in the Danish market.
News categories: Verimatrix, Waoo, Asaf Ashkenazi, Ole Ørndrup, Big Data, Cable TV, Content Protection, Denmark, Digital TV, IPTV

Tubi personalises the user experience with TransUnion
Apr 15, 2020 – Tubi has partnered with TransUnion (NYSE:TRU) to augment its viewing behavior analytics with data from TransUnion, enabling Tubi to deliver curated content and viewer experiences bbased on an enriched view of individuals and households.
News categories: TransUnion, Tubi, Matt Spiegel, Mark Rotblat, Big Data, Digital TV, Streaming, UX, Worldwide

Comscore and CoxReps announce Local Television measurement deal
Apr 15, 2020 – Comscore (Nasdaq: SCOR) has announced an agreement to provide CoxReps, a representative company for local broadcast television stations, with full-service ratings and impressions data for its local TV markets.
News categories: Comscore, CoxReps, Steve Walsh, Ann Hailer, Advertising, Big Data, Digital TV, USA

FreeWheel unifies decisioning for direct sold and programmatic advertising
Apr 14, 2020 – FreeWheel has announced the rollout of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising.
News categories: FreeWheel, NBCUniversal, The Trade Desk, Dave Clark, Krishan Bhatia, Brian Stempeck, Advertising, Big Data, Digital TV, USA

Comscore introduces faster reporting of media consumption trends
Apr 14, 2020 – Comscore (NASDAQ: SCOR) has announced a new series of weekly custom reporting options. The reports are tailored to highlight consumption trends in TV, digital, OTT and gaming on a more frequent and granular basis.
News categories: Comscore, Bill Livek, Advertising, Digital TV, Market Research, USA

Falling ad revenue to hurt TV broadcasting
Apr 14, 2020 – According to GlobalData, TV broadcasters may be experiencing higher viewing numbers during this COVID-19 lockdown, but their bottom lines will be significantly hurt by falling ad revenues.
News categories: GlobalData, Danyaal Rashid, Advertising, COVID-19, Digital TV, Market Research, Worldwide