Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Amobee and Beachfront make STB VOD ad inventory programmatic
Apr 13, 2020 – Amobee has announced a partnership with Beachfront to offer media buyers Beachfront’s solution that unlocks MVPD and broadcast network’s STB VOD inventory for programmatic activation through the Amobee platform.
News categories: Amobee, Beachfront, Bryan Everett, Chris Maccaro, Advertising, Big Data, Digital TV, Set Top Box, USA

Neustar and iSpot.tv unify TV and digital attribution
Apr 8, 2020 – Neustar is to make iSpot’s TV ad measurement data available within its management, attribution and analytics platforms, providing a granular and complete view of the full customer journey inclusive of linear, addressable, and OTT TV exposure.
News categories: Neustar, iSpot.tv, Michael Schoen, Sean Muller, Advertising, Big Data, Worldwide

Comscore and JW Player partner on contextual targeting for video advertising
Apr 8, 2020 – Comscore (NASDAQ: SCOR) and JW Player have announced that Comscore’s brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their digital video playback
News categories: Comscore, JW Player, Advertising, Digital TV, Media Player, Worldwide

Contentos integrates Theta Network decentralized video delivery for COS.tv
Apr 3, 2020 – Contentos has partnered with the decentralized video delivery protocol Theta Network, which will be integrated with the COS.tv video platform to improve user experience and reduce the bandwidth cost of video content delivery.
News categories: Contentos, Theta Network, COS.tv, Mick Tsai, Mitch Liu, Big Data, Content Distribution, Digital TV, Streaming, Worldwide

SeaChange selected by Midco to monetize video streaming service
Apr 2, 2020 – SeaChange (NASDAQ: SEAC) has expanded its relationship with Midco. The SeaChange Framework offers converged, cross-platform video delivery that enables savings on infrastructure versus operating separate linear and OTT workflows.
News categories: SeaChange, Midco, Chad Hassler, John Pederson, Advertising, Cable TV, Content Distribution, Digital TV, USA

Nielsen and Sinclair Broadcast announce multi-year renewal
Apr 2, 2020 – Nielsen (NYSE: NLSN) and Sinclair Broadcast (Nasdaq: SGBI) have announced a multi-year renewal agreement under which Nielsen will provide a comprehensive suite of measurement services for Sinclair.
News categories: Nielsen, Sinclair Broadcast, Catherine Herkovic, Big Data, Digital TV, USA

Deltatre unveils SaaS platform for real-time, data-driven UX decisions
Apr 1, 2020 – Deltatre has launched its mtribes, a SaaS-based tool that enables media operators running a multi-platform digital or OTT service to identify user groups and their behaviors, create personalized user experiences, and measure the results.
News categories: Deltatre, Ron Downey, Giampiero Rinaudo, Big Data, Digital TV, Streaming, UX, Worldwide

Comscore research shows continuing surge in U.S. daytime TV viewing
Mar 31, 2020 – New insights from Comscore (NASDAQ: SCOR) reveal the extent to which U.S. households are now tuning into daytime TV viewership and how television remains a vital outlet for Americans navigating the COVID-19 pandemic.
News categories: Comscore, Bill Livek, Big Data, COVID-19, Digital TV, Market Research, USA

VideoAmp creates combined Smart TV and STB viewing dataset for the U.S.
Mar 31, 2020 – VideoAmp has launched the most comprehensive and accurate commingled dataset in the US, boasting 26M households and 37M devices. VideoAmp has partnered with two of the largest Smart TV OEMs and 38 MVPDs for its viewership data.
News categories: VideoAmp, Randy Laughlin, Michael Parkes, Jonathan Steuer, Maggie Zhang, Andrea Palmer, Advertising, Big Data, Content Identification, Digital TV, Set Top Box, Smart TV, USA