Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
Castoola and ThinkAnalytics join forces to add value to TV ads
Sep 12, 2019 – Castoola and ThinkAnalytics have announced that they are bringing together intelligence driven insights from ThinkAnalytics with Castoola's expertise in serving targeted ads to enable new revenue streams for TV operators.
News categories:
Castoola, ThinkAnalytics, Advertising, Big Data, Digital TV, IBCShow, Worldwide
Conviva launches Content Insights
Sep 12, 2019 – Conviva has announced the launch of Conviva Content Insights. The industry now has a way to understand the consumption patterns of streaming viewers across time, locations, content, apps and devices.
News categories:
Conviva, Bill Demas, Robert Jones, Christine Weber, David Baron, Nick Grimwood, Brett Sappington, Big Data, Digital TV, Market Research, Streaming, Worldwide
Pay-TV Innovation Forum releases 2019 global findings
Sep 11, 2019 – NAGRA (SIX:KUD.S), in partnership with MTM, has released the global findings of the 2019 Pay-TV Innovation Forum. The report summarises insights collected from industry executives across four regions: Europe, Asia Pacific, Latin America and North America.
News categories:
NAGRA, MTM, Simon Trudelle, Jon Watts, Big Data, Content Distribution, Content Protection, Digital TV, Market Research, Worldwide
Comcast Spotlight launches self-service TV ad buying platform
Sep 11, 2019 – Comcast Spotlight has announced the launch of Comcast Spotlight TV Ad Planner. This alternative to traditional TV ad buying allows small businesses and local advertisers to plan, design and manage advertising campaigns with a few clicks of a mouse.
News categories:
Comcast Spotlight, Hank Oster, Maria Weaver, Laurie Johnson, Advertising, Cable TV, Digital TV, USA
Comscore aligns CTV audience segments with IAB Tech Lab guidelines
Sep 11, 2019 – Comscore (NASDAQ: SCOR) has announced that it has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align with Interactive Advertising Bureau (IAB) Tech Lab guidelines.
News categories:
Comscore, Adobe, Google, Oracle, IAB Tech Lab, Rachel Gantz, Keith Eadie, Deepti Bhatnagar, Veronica Ahern, Dennis Buchheim, Advertising, Big Data, Streaming, USA
Imagine taps AWS to power OTT Monetization Service
Sep 11, 2019 – Imagine Communications has announced that core functionality from its Targeted Delivery portfolio is now available as OTT Monetization Service, powered by AWS. Imagine is collaborating with MOBITV to incorporate content monetization.
News categories:
Imagine Communications, Amazon Web Services, MOBITV, David Heppe, Khawaja Shams, Bill Routt, Advertising, Content Distribution, Digital TV, IBCShow, Streaming, USA, Worldwide
Amplia, Zappware and XroadMedia deliver personal TV in the Caribbean
Sep 11, 2019 – Amplia has chosen XroadMedia to deliver personalized user experiences to consumers across the Caribbean. Amplia is using XroadMedia’s Ncanto solution, which is pre-integrated and delivered via the Nexx 4.0 platform from Zappware.
News categories:
XroadMedia, Zappware, Amplia, Adolf Proidl, Laurent Van Tornhout, Lisa Agard, Big Data, Content Distribution, IBCShow, Trinidad and Tobago, UX
ThinkAnalytics selected by Deutsche Telekom
Sep 11, 2019 – ThinkAnalytics is being deployed by Deutsche Telekom for personalized content discovery on its pay-TV and OTT services. First to go live, in July 2019, was Croatia Telecom on its OTT-TV service. Roll-outs in further countries are planned.
News categories:
ThinkAnalytics, Deutsche Telekom, Simon McGrath, Marc Schwarze, Big Data, Croatia, Digital TV, Europe, Streaming, UX
mediaClass partners with Anevia for Dynamic Ad Insertion on Linear Channels
Sep 10, 2019 – mediaClass has announced that it is finalising the integration of DAIClass into its end-to-end OTT multiscreen platform. DAIClass is a new capability powering dynamic ad insertion for linear channels. It is powered by Anevia’s DAI-enabled video delivery software.
News categories:
mediaClass, Anevia, Stilian Tcholakov, Manelli Hosseini, Advertising, Content Distribution, Digital TV, IBCShow, Worldwide
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