Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Rogers Media and Contobox launch R.E.D. Contobox ad platform
May 30, 2019 – Rogers Media and Contobox have announced a partnership with the launch of R.E.D. Contobox, a data-driven, high-engagement advertising platform that brings clients’ campaigns to life, transforming static digital ads through interactive features, animation, and video.
News categories: Rogers Media, Contobox, Al Dark, Petar Bozinovski, Advertising, Big Data, Canada, Digital TV

Yospace and Seven extend partnership to include SSAI in live OTT
May 30, 2019 – Yospace has announced the extension of its partnership with Seven, Australia’s leading commercial TV network, enabling SSAI into live OTT channels. In the past, Yospace’s SSAI technology has been used to create addressable ad spots during some of Seven’s largest live events.
News categories: Yospace, Seven, Tim Sewell, Darren Kerry, Advertising, Australia, Big Data, Digital TV, Streaming

Comscore renews TV ratings deal with California Oregon Broadcasting
May 30, 2019 – Comscore (Nasdaq: SCOR) and California Oregon Broadcasting have announced an agreement for Comscore to exclusively provide measurement services to their television stations KOBI+ (NBC) and KOBI2 (ThisTV) in Medford, Ore. and KSLR (FOX) and KEVU (MyNet) in Eugene, Ore.
News categories: Comscore, KLSR-TV, KOBI-TV, Steve Walsh, Mark Metzger, Robert Wise, Advertising, Big Data, USA

Admongrel TV analytics selected by Fox Networks in Turkey
May 29, 2019 – Fox Networks has chosen Admongrel as their partner to deliver innovative services in the connected TV market for all of its channels in Turkey. Admongrel’s Analytics and Insights service will provide detailed understanding of Fox TV's audiences in real time.
News categories: Admongrel, Fox Networks, Atila Madakbas, Big Data, Digital TV, Streaming, Turkey

Network 10 to provide ID-linked addressable segments to advertisers
May 28, 2019 – Network 10 has announced that from 1 July, it will make available multi-platform, multi-device, data-driven segments on its digital sites 10 Play and 10 Daily. The segments will be backed by 10's own first-party data and boosted by 10's partnership with Lotame.
News categories: Network 10, Rod Prosser, Gareth Tomlin, Advertising, Australia, Big Data, Digital TV, Streaming

Roku introduces analytics and planning tools for OTT advertisers
May 22, 2019 – Roku (NASDAQ: ROKU) has announced Activation Insights, a tool to target audiences that have shifted to OTT. The capability combines a review of a brand’s linear TV campaign performance with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.
News categories: Roku, Scott Rosenberg, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA

TiVo integrates demographics, ad airings, and mobile devices into TV Viewership Data
May 21, 2019 – TiVo (NASDAQ: TIVO) has announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge's Identity Graph and demographic attributes, giving TiVo customers an expanded data offering with more flexibility.
News categories: TiVo Corp, Drawbridge, Kantar, Ben Maughan, Jon DeGennaro, Vik Sharma, Advertising, Big Data, Digital TV, Mobile, USA, Worldwide

EBS provides scheduling information and EPG metadata for UKTV
May 20, 2019 – EBS has announced a supply deal with UKTV for UKTV's full portfolio of channels. EBS now provides scheduling information and EPG metadata for UKTV operations on the Sky, Freeview, and Freesat platforms via its scheduling software, Pawa.
News categories: EBS, UKTV, Keith Bedford, Dave Maynard, Big Data, Digital TV, UK

SpotX and Jukin Media partner for connected TV monetization
May 20, 2019 – As the largest contributor to the programmatic monetization of Jukin Media's ad-supported linear streaming channels, SpotX has helped Jukin Media to gain traction in advertising on its considerable connected TV footprint.
News categories: SpotX, Jukin Media, Geoff Spence, Zach Alter, Advertising, Digital TV, USA