Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
Minerva unveils advanced pay TV service management tools
Feb 19, 2019 – Minerva Networks has unveiled enhancements to its Minerva 10 platform. The new capabilities are intended to ensure that pay TV service providers have the tools they need to attract and delight subscribers.
News categories:
Minerva Networks, Matt Cuson, Big Data, Digital TV, UX
Australia's Network 10 signs up with Lotame for audience data
Feb 19, 2019 – Network 10 has signed a partnership with data management platform Lotame as it continues to accelerate the roll out of its data solutions. The partnership gives 10 access to Lotame’s extensive third-party data sets.
News categories:
Network 10, Lotame, Christian Williams, Luke Williams, Advertising, Australia, Big Data, Digital TV
engage:BDR announces programmatic integration with FreeWheel
Feb 18, 2019 – engage:BDR has announced the integration of FreeWheel into its platform. The integration will work to optimize ad monetization, improve the Company's CTV/OTT presence and contribute to incremental growth in revenue, gross profit and net profit contribution.
News categories:
engage:BDR, FreeWheel, Advertising, Australia, Streaming, USA
Brightcove to acquire Ooyala’s online video platform business
Feb 13, 2019 – Brightcove (NASDAQ: BCOV) has announced that it agreed to acquire the online video platform (OVP) business of Ooyala. Brightcove intends to take on all customer, reseller, and partner relationships utilized by Ooyala’s OVP business globally.
News categories:
Brightcove, Ooyala, Jeff Ray, Jonathan Huberman, Big Data, Content Distribution, Digital TV, MandA, Worldwide
TVSquared partners with TiVo for deterministic attribution
Feb 13, 2019 – TVSquared has added TiVo’s deterministic TV viewership segments to its ADvantage platform. Incorporating TiVo’s television viewership segments within the analytics platform allows TVSquared customers to tie TV-driven response and conversions to the household level.
News categories:
TVSquared, TiVo Corp, Calum Smeaton, Walt Horstman, Advertising, Big Data, Digital TV, USA
FreeWheel chooses Nielsen to power audience-based multiscreen TV advertising
Feb 12, 2019 – Nielsen (NYSE: NLSN) and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform (DMP). Using the Nielsen DMP, Freewheel Markets can now analyze, build and target advanced audiences across Connected TV, Over-the-Top and digital video.
News categories:
Nielsen, FreeWheel, Damian Garbaccio, Neil Smith, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
FreeWheel Council for Premium Video Europe releases paper on programmatic technology
Feb 12, 2019 – In a new insights paper, Cracking the programmatic conundrum, the FreeWheel Council for Premium Video Europe (FWCE) looks at how broadcasters and pay TV operators are embracing automated technology to enhance their offerings.
News categories:
FreeWheel, Emmanuel Josserand, Advertising, Big Data, Digital TV, Europe
LiveRamp expands identity solution to include connected TV
Feb 11, 2019 – LiveRamp (NYSE: RAMP) has announced that it is expanding the capabilities of its IdentityLink platform to include Connected TV (CTV). By linking CTV identifiers to the LiveRamp identity graph, marketers and ecosystem partners can now simplify campaign planning, targeting and measurement.
News categories:
LiveRamp, Allison Metcalfe, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide
Technicolor receives offer for its Research & Innovation activity from InterDigital
Feb 11, 2019 – Technicolor (Paris: TCH; OTCQX: TCLRY) has announced that it has received a binding offer and entered into exclusive negotiations with InterDigital (NASDAQ : IDCC) for the sale of its Research & Innovation activity. InterDigital acquired Technicolor's Patent Licensing business in 2018.
News categories:
Technicolor, InterDigital, Frederic Rose, Big Data, MandA, Smart Home, Worldwide
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