Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Hearst Television and Nielsen reach agreement for ratings and insights
Dec 20, 2018 – Nielsen (NYSE: NLSN) and Hearst Television have announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services.
News categories: Nielsen, Hearst Television, Jeff Wender, Eric Meyrowitz, Advertising, Digital TV, USA

More than 100 active Smart TV partners for Connekt in Q3
Dec 18, 2018 – Connekt has announced that more than 100 carriers, content and media companies, as well as cross-device advertisers, were partnered with the company during the third quarter of 2018.
News categories: Connekt, Mike O’Donnell, Advertising, CES2025, Digital TV, Smart TV, Worldwide

Discovery partners with SpotX for TVE advertising over the holidays
Dec 18, 2018 – SpotX has announced a partnership with Discovery to power programmatic monetization for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in Discovery running Automated Guaranteed campaigns through SpotX.
News categories: SpotX, Discovery Inc, Ryan Kenney, Bill Murray, Amanda Cabrera, Advertising, Digital TV, TV Everywhere, USA

Comscore extends relationship with Scripps to full TV station group deal
Dec 18, 2018 – Comscore has announced a groupwide agreement with The E.W. Scripps (NASDAQ: SSP), expanding its local market television measurement partnership across all Scripps television markets and stations.
News categories: Comscore, E.W. Scripps, Steve Walsh, Brian Lawlor, Advertising, Digital TV, USA

Alphonso launches local TV ad analytics and attribution
Dec 17, 2018 – Alphonso has introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting; local TV ad insights; and closed-loop attribution.
News categories: Alphonso, Ashish Chordia, Advertising, Digital TV, USA

Updated specifications for digital distribution of film and TV released
Dec 13, 2018 – DEG, the Entertainment Merchants Association and MovieLabs, with member studios, retailers, and service providers, have approved and released four updated supply chain specifications for digital distribution of film and TV.
News categories: MovieLabs, Entertainment Merchants Association, Digital Entertainment Group, Craig Seidel, Eric Hanson, John Powers, Big Data, Content Distribution, Digital TV, Worldwide

DoubleVerify adds brand safety and suitability verification for YouTube
Dec 13, 2018 – DoubleVerify has expanded its partnership with YouTube to include brand safety and suitability measurement. DoubleVerify's coverage helps advertisers wishing to avoid unsuitable content or categories of lesser relevance to their brand.
News categories: DoubleVerify, Wayne Gattinella, Advertising, Digital TV, Streaming, Worldwide

Go See TV and Flowplayer launch Shoppable Content Player
Dec 10, 2018 – Go See TV and Flowplayer have announce Go Shop Player, a publisher tool that makes content shoppable. Go Shop is an all-in-one e-commerce solution that allows publishers to monetize their video content in new and more effective ways.
News categories: Flowplayer, Go See TV, Emanuel Viklund, David Greener, Advertising, Digital TV, Media Player, Worldwide

7Park Data tracks path from SVOD viewing to buying on Amazon.com
Dec 6, 2018 – 7Park Data has announced the availability of OTT Stream to Shop, a data intelligence product that tracks and analyzes the Amazon.com purchase behaviors of US consumers after viewing TV and movie titles on Netflix, Hulu, and Amazon Prime Video.
News categories: 7Park Data, John Sollecito, Advertising, Digital TV, Streaming, USA