Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Pluto TV selects Tru Optik for audience-based ad measurement
Oct 11, 2018 – Pluto TV has announced that it has selected Tru Optik to power audience-based advertising and campaign measurement across Pluto’s OTT and CTV inventory. Pluto TV is using audience targeting, validation and measurement from Tru Optik’s OTT Marketing Cloud.
News categories: Tru Optik, Pluto TV, Frans Vermeulen, Rich Calacci, Advertising, Digital TV, Streaming, USA

Grupo TVCable using OpenVault to optimize performance and UX
Oct 9, 2018 – OpenVault has announced a trial with Ecuador’s largest cable operator, Grupo TVCable. Using OpenVault’s cloud-based tools, Grupo TVCable is to use better visibility of its network to optimize capacity and provide the most responsive services to as many users as possible.
News categories: OpenVault, Grupo TVCable, Tony Costa, Jorge Schwartz, George Kassas, Big Data, Cable TV, Digital TV, Ecuador, Satellite, UX

Roku announces Measurement Partner Program for OTT advertising
Oct 9, 2018 – Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
News categories: Roku, Dentsu Aegis Network, Dan Robbins, Mike Law, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide

Indonesia's Metranet selects Brightcove for streaming to its OONA app
Oct 7, 2018 – Brightcove (NASDAQ: BCOV) has announced that its video platform has been selected by Metranet, a subsidiary of Telkom Indonesia, to launch OONA, a mobile app designed to deliver both live linear and VOD experiences to audiences on the go.
News categories: Brightcove, Metranet, OONA, Ben Morrell, Widi Nugroho, Advertising, Apps, Content Distribution, Digital TV, Indonesia, Streaming

CleverTap releases OTT industry benchmark report
Oct 4, 2018 – CleverTap has announced the release of its Industry Benchmark Report for Media and Entertainment (OTT) Apps. The report helps growth marketers benchmark against some of the most successful apps in the OTT industry.
News categories: CleverTap, Almitra Karnik, Elliot Goldwater, Apps, Big Data, Digital TV, Market Research, Streaming

European TV operators are failing to use subscriber data
Oct 3, 2018 – Paywizard has announced a study of European TV providers that reveals that all rank customer experience as a top strategic priority but the vast majority are failing to make effective use of subscriber data and analytics to engage consumers.
News categories: Paywizard, Bhavesh Vaghela, Ben Keen, Big Data, Digital TV, Europe, Market Research

4C adds video inventory from FreeWheel, SpotX and Telaria
Oct 2, 2018 – 4C has announced new video integrations with FreeWheel, SpotX, and Telaria. The integrations will make video advertising inventory from streaming services and content providers available within the Scope by 4C platform.
News categories: 4C Insights, FreeWheel, SpotX, Telaria, Lance Neuhauser, Neil Smith, Mike Shehan, Mark Zagorski, Advertising, Digital TV, Streaming, USA

Tru Optik and SpotX partner to power connected TV ad marketplace
Oct 2, 2018 – Tru Optik and SpotX have announced that via Tru Optik's OTT Data Marketplace, publishers using SpotX's Audience Management Engine will be able to pre-segment and validate audiences across all OTT devices before making them available for advertisers to buy programmatically.
News categories: SpotX, Tru Optik, Jeremy Straight, Frans Vermeulen, Jason DeMarco, Advertising, Digital TV, Streaming, USA

Sky partners with Common Sense Media for content rating
Oct 1, 2018 – Sky is partnering with Common Sense Media to introduce a detailed rating system that will help parents make smarter choices about what their children watch on Sky. The new service will launch in the UK in 2019.
News categories: Sky, Common Sense Media, Jeremy Darroch, James P Steyner, Big Data, Digital TV, Satellite, UK, UX