Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Wicket Labs secures $2.8 million in funding to develop audience insights platform
Jul 12, 2018 – Wicket Labs has announced $2.8 million in financing. The funding will be used to expand the Wicket Scorecard which gives online video providers a deep analytical view of their current and future audience and to expand the product's reach to international markets.
News categories: Wicket Labs, WestRiver Group, Marty Roberts, Anthony Bontrager, Big Data, Digital TV, USA, Venture Capital

AppNexus grows connected TV marketplace 748% year-over-year
Jul 12, 2018 – AppNexus has announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017, and grew 69% percent quarter-over-quarter in the second quarter of 2018 versus the first quarter of this year.
News categories: AppNexus, Eric Hoffert, Brian Lam, Tyler Fitch, Advertising, Digital TV, Results, Streaming, USA

dataxu reports 40x YoY increase in TV advertising sales
Jul 10, 2018 – dataxu has announced a record 40x year over year increase in TV advertising purchased through its TouchPoint DSP in Q1 2018. dataxu’s software enables audience-based TV buying from a range of premium providers.
News categories: dataxu, Sandro Catanzaro, Adam Lowy, Advertising, Digital TV, Streaming, USA

Simpli.fi brings addressability to programmatic advertising with geo-fencing solution
Jul 10, 2018 – Simpli.fi has announced Addressable Geo-Fencing, a programmatic advertising solution that uses plat line and GPS data for precise location targeting. The solution is a complement to other address-based marketing initiatives such as addressable TV and direct mail.
News categories: Simpli.fi, Frost Prioleau, Advertising, Big Data, USA

DISH delivers Hands-Free TV with the Google Assistant
Jul 9, 2018 – DISH has debuted its new integration with the Google Assistant for a Hands-Free TV entertainment experience. DISH customers with a Hopper, Hopper Duo, Joey or Wally can control their TV using just their voice when paired with an Assistant device, like Google Home, Android phones or iPhones.
News categories: DISH Network, Google Assistant, Niraj Desai, Michele Turner, Big Data, Digital TV, Satellite, Set Top Box, Smart Home, USA, UX

SMPTE publishes standards for adding audio watermark-based IDs to media assets
Jul 9, 2018 – SMPTE has announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media's audio watermarking technology, an open solution available for licensing.
News categories: SMPTE, Kantar Media, Coalition for Innovative Media Measurement, Jane Clarke, Advertising, Big Data, Content Distribution, Content Identification, Digital TV, USA, Worldwide

Smart speaker installed base to hit 100 million by end of 2018
Jul 7, 2018 – Canalys expects the smart speaker installed base will approach the 100-million barrier by the end of this year, making it almost 2.5 times bigger than at the end of 2017. The installed base will keep growing, more than doubling in size to reach 225 million units by 2020.
News categories: Canalys, Vincent Thielke, Hattie He, Ben Stanton, Big Data, Digital TV, Market Research, Smart Home, Worldwide

Exza announces UI advertisement platform for pay TV
Jul 6, 2018 – Exza Infosystems has launched a platform called Advantage which connects advertisers to pay TV users. The platform uses empty screen space when a TV viewer presses control buttons on their remote, or changes channels, to deliver advertising.
News categories: Exza Infosystems, Joy Kokkat, Advertising, Cable TV, Digital TV, India, Set Top Box, UX

Smart TV consumers unaware of consent they are giving for use of their data
Jul 5, 2018 – Ace Metrix has released a study on consumer privacy based on a survey of over 36,000 US consumers specifically regarding Internet-connected TVs. The results highlight the discrepancies between the 'consent' companies claim they receive and the 'consent' consumers are unaware they give.
News categories: Ace Metrix, Peter Daboll, Advertising, Big Data, Digital TV, Market Research, Smart TV, USA