Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Sling TV partners with comScore for cross-platform addressable advertising measurement
Jan 4, 2018 – comScore has announced that it is partnering with Sling TV to offer cross-platform addressable advertising measurement for campaigns that join the live OTT service’s impressions with those from DISH set-top boxes.
News categories: comScore, Sling TV, Cathy Hetzel, Adam Lowy, Advertising, Big Data, Digital TV, Mobile, Satellite, Set Top Box, Streaming, USA

VideoAmp releases TV & Video Advertising Survey findings
Jan 4, 2018 – VideoAmp has released findings from its First Annual TV & Video Advertising Survey. The study found that 60% of marketers believe campaigns executed through a Cross-Screen Platform (CSP) for all TV and digital video outperform conventional campaigns.
News categories: VideoAmp, Jay Prasad, Jonathan Steuer, Advertising, Digital TV, Market Research, USA

WideOrbit now offers local ad inventory on more than 1,000 TV channels
Jan 4, 2018 – Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbit’s WO Programmatic is now the first and only platform to offer local ad inventory on more than 1,000 TV channels.
News categories: WideOrbit, Eric R. Mathewson, Nick Waller, Advertising, Big Data, Worldwide

Verance Watermarking completes field trials on LG TVs
Jan 3, 2018 – Verance has announced that Verance Aspect, selected as a foundational component of the ATSC 3.0 transmission standard, has expanded to smart TV manufacturers with LG becoming the first to complete initial field tests.
News categories: Verance, LG, Nil Shah, Eric Anderson, ATSC 3, Content Identification, Digital TV, Smart TV, Terrestrial, USA

Channel 4 launches digital sales house for publishers
Jan 3, 2018 – Channel 4 has announced the launch of a digital ad sales house that will see it become the first UK broadcaster to offer 3rd party digital content publishers a full ad sales service. Channel 4 will seek partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks.
News categories: Channel 4, Jonathan Lewis, Jeremy Rosenberg, Advertising, Digital TV, UK

BrightLine launches data platform for OTT ad targeting
Jan 2, 2018 – BrightLine has announced that it is launching DataCast, a unified OTT data platform that will enable advertisers to target and measure across three screens: mobile, desktop and television.
News categories: BrightLine, Jacqueline Corbelli, Linda Yaccarino, Advertising, Big Data, Digital TV, Mobile, Streaming, USA

Tremor Video DSP extends TV viewership data into connected TV
Dec 21, 2017 – Tremor Video DSP has announced enhanced Connected TV campaigns that leverage exclusive data targeting from Alphonso. Horizon Media will be the first agency to take advantage of this new advanced offering for their client La Quinta Inns & Suites.
News categories: Tremor Video DSP, Horizon Media, Alphonso, Abbey Thomas, Charlotte Cochrane, Advertising, Big Data, Streaming, USA

Telecom revenue growth muted in 2017
Dec 20, 2017 – Despite unabated network usage, global telecom revenue is on track to grow just 1.1 percent in 2017 over the prior year, according to IHS Markit (Nasdaq: INFO). Global economic growth prospects, meanwhile, are looking up.
News categories: IHS Markit, Stéphane Téral, Michael Howard, Big Data, Market Research, Worldwide

Altice USA deploys TiVo Personalized Content Discovery platform
Dec 20, 2017 – TiVo (NASDAQ: TIVO) has announced that Altice USA has selected TiVo services to support its service offerings. Altice has deployed TiVo’s Personalized Content Discovery platform to enable personalization and recommendation on its cloud-based connectivity platform, Altice One.
News categories: TiVo Corp, Altice USA, Enrique Rodriguez, Hakim Boubazine, Big Data, Cable TV, Digital TV, Patent, USA, UX