Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Nielsen to include credit for viewing on Facebook, Hulu and YouTube
Aug 15, 2017 – Nielsen has announced that it will begin crediting video content distributed on Facebook, Hulu and YouTube in Digital Content Ratings. Through this capability, clients can capture incremental viewing of their content within their reported audience numbers.
News categories: Nielsen, Megan Clarken, Advertising, Big Data, Streaming, USA

Videology and Tru Optik create addressable reach platform for connected TV
Aug 2, 2017 – Videology has announced that it has completed its addressable integration with Tru Optik. The integration allows advertisers to use Videology’s platform to send targeted one-to-household messaging, based on third-party or first-party data segments, to nearly 100 million households.
News categories: Videology, Tru Optik, Aleck Schleider, Andre Swanston, Jason DeMarco, Francois Lee, Advertising, Digital TV, Mobile, Streaming, USA

Anthem names SpotX as exclusive video ad serving partner
Aug 1, 2017 – Anthem Sports & Entertainment has appointed SpotX as its exclusive video ad serving platform to power the monetization of its portfolio of unique media properties.
News categories: SpotX, Anthem Sports & Entertainment, Mike Laband, Chris Skinner, Advertising, Mobile, Streaming, Worldwide

TVNZ uses Brightcove for server side ad insertion on Chromecast
Jul 31, 2017 – Brightcove (NASDAQ: BCOV) has announced that it has enabled TVNZ to launch its video streaming service on Google Chromecast. Using Brightcove’s server-side ad insertion technology, TVNZ delivers a TV-like experience for its app through Google Chromecast.
News categories: Brightcove, TVNZ, Mark Stanton, Greg Montgomery, Advertising, Apps, Digital TV, New Zealand, Streaming

DISH selects TiVo Metadata
Jul 31, 2017 – TiVo (NASDAQ: TIVO) has announced that DISH has completed its migration to TiVo Metadata. DISH is utilizing TiVo’s rich metadata, such as program information and image-based content, across its product platforms, including linear TV, VOD and DVR.
News categories: TiVo Corp, DISH Network, Roz Ho, Niraj Desai, Big Data, Digital TV, Satellite, USA

Videology finds advanced TV ad spend grew 150% in Q2 2017
Jul 27, 2017 – Videology has released its Q2 2017 U.S. TV & Video At-A-Glance report. Videology continues to see an increasing number of advertisers using their own first-party data for targeting, and that the number of connected TV ad requests has grown exponentially over the last three years.
News categories: Videology, Scott Ferber, Advertising, Big Data, Digital TV, Market Research, USA

Nielsen to provide out-of-home measurement for CNN and Turner Sports
Jul 26, 2017 – Nielsen (NYSE: NLSN) and Turner have announced that CNN and Turner Sports will subscribe to Nielsen’s National Out-of-Home Reporting Service. The agreement delivers program and commercial ratings for live plus seven days of time-shifted viewing.
News categories: Nielsen, Turner, CNN, Peter Bradbury, Jay Leon, Robin Garfield, Advertising, Big Data, Digital TV, USA

Nielsen includes Hulu and YouTube TV in TV ratings
Jul 25, 2017 – Eligible TV viewing from Hulu and YouTube TV is now measured and reported through Nielsen’s Digital in TV Ratings and contributes directly to C3/C7 currency, Nielsen has announced.
News categories: Nielsen, Megan Clarken, Heather Moosnick, Cindy Davis, Wanda Young, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

605 establishes strategic data partnership with Charter Communications
Jul 25, 2017 – 605 has announced that it has established a strategic data partnership with Charter Communications (Nasdaq:CHTR) designed to fuel the growth of census-based TV measurement and analytics while fully protecting customer privacy.
News categories: 605, Charter Communications, Kristin Dolan, David L. Kline, James Blackley, James L. Dolan, Advertising, Big Data, Cable TV, Digital TV, USA