Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

PeerLogix announces OTT Monetization Platform
Jan 17, 2017 – PeerLogix (OTC PINK: LOGX), an advertising technology and data aggregation provider, has announced the release of its OTT Monetization Platform, a full suite of solutions for empowering Over-the-Top publishers of original and curated content.
News categories: PeerLogix, William Gorfein, Advertising, Streaming, Worldwide

Altice USA releases Optimum TV viewing data
Jan 11, 2017 – To provide insights about consumer television viewing activity Altice USA has released its first Altice USA Data Flash Review, which analyzed 2016 viewing trends of its Optimum TV customers.
News categories: Altice, Paul Haddad, Advertising, Cable TV, Digital TV, Market Research, Set Top Box, USA

ThinkAnalytics previews ThinkMarketing platform at CES2017
Jan 6, 2017 – ThinkAnalytics has previewed ThinkMarketing, a suite of marketing-oriented dashboards and consoles that give pay-TV operators and OTT players a unified view of the performance of campaigns and KPIs and an integrated platform from which to manage recommendations, analytics and editorial programmes.
News categories: ThinkAnalytics, Peter Docherty, Advertising, CES2025, Digital TV, Worldwide

TiVo launches Audience Management Platform
Jan 4, 2017 – TiVo (NASDAQ: TIVO) has announced the availability of its Audience Management Platform (AMP) that delivers on the promise of optimized audience targeting and data-driven TV. AMP is an end-to-end inventory management and media planning system.
News categories: TiVo Inc, Joan FitzGerald, Advertising, CES2025, Digital TV, USA, Worldwide

Revenue from online advertising to overtake TV
Dec 30, 2016 – Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion, according to IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Eleni Marouli, Advertising, Digital TV, Market Research, Worldwide

Kantar retains Turkish TV Audience Measurement contract
Dec 15, 2016 – TIAK, the joint industry committee for TV ratings in Turkey, has awarded Kantar Media the contract to continue delivering the official TV trading currency until at least 2020, with the option to extend until 2022.
News categories: Kantar, TİAK, Mesut Sakal, Ibrahim Eren, Advertising, Market Research, Turkey

NPD gains access to Tru Optik OTT TV usage data
Dec 15, 2016 – Tru Optik has announced that it has partnered with NPD Group. Through the partnership, NPD will have access to Tru Optik’s first-party data set on the consumption of movie and video games via OTT TV and Connected TV.
News categories: Tru Optik, NPD Group, Andre Swanston, David Wiesenfeld, Karyn Schoenbart, Advertising, Digital TV, Market Research, Streaming, Worldwide

Zenterio acquires ad-tech company Adscribe
Dec 12, 2016 – Zenterio has announced that it has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe. The acquisition follows the initial investment plan that was drawn up when Zenterio became a minority owner in Adscribe, at that time acquiring 25% of the UK based ad-tech and analytics company.
News categories: Zenterio, Adscribe, Jörgen Nilsson, Donal O’Connor, Advertising, Digital TV, MandA, Worldwide

Liberty Global selects UXP Systems to power digital identities in Europe
Nov 10, 2016 – UXP Systems has announced that Liberty Global (NASDAQ: LBTYA, LBTYB, LBTYK, LILA and LILAK) has selected UXP Systems’ User Lifecycle Management platform to deliver personalized access to existing, cloud, OTT and connected life services across its pan-European operations.
News categories: UXP Systems, Liberty Global, Veenod Kurup, Ash Kumar, Advertising, Cable TV, Content Distribution, Digital TV, Europe