Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Innovative Systems renews metadata deal with Red Bee Media
Mar 13, 2023 – Red Bee Media has signed a renewal with Innovative Systems enabling it to continue providing service providers with an engaging EPG experience using Red Bee's enhanced metadata.
News categories: Red Bee Media, Innovative Systems, Jason Marchese, Scott Sobolewski, Big Data, Digital TV, North America, UX

Publica joins Amazon streaming TV ad server certification program
Mar 10, 2023 – Publica will be joining the new, global Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV, allowing simpler APS header bidding integration for publishers.
News categories: Publica, Amazon Publisher Services, Sean Galligan, Advertising, Digital TV, Streaming, Worldwide

SpringServe joins Amazon streaming TV ad server certification program
Mar 10, 2023 – SpringServe (NASDAQ:MGNI) is to join the Amazon Publisher Services (APS) Ad Server Certification Program for streaming TV, simplifying APS header bidding integration.
News categories: SpringServe, Amazon Publisher Services, Joe Hirsch, Advertising, Digital TV, Streaming, Worldwide

The CW taps iSpot as measurement provider for LIV Golf League
Mar 8, 2023 – The CW has selected iSpot to measure cross-platform premium video campaigns and sponsorships associated with the 2023 LIV Golf Tournament across linear and digital properties.
News categories: iSpot, Nexstar Media, The CW, Stuart Schwartzapfel, Michael Strober, Advertising, Big Data, Digital TV, USA

Pixalate releases H2 2022 CTV ad supply chain report
Mar 7, 2023 – Pixalate has released its H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, an analysis of the state of open programmatic CTV advertising through the second half of 2022.
News categories: Pixalate, Advertising, Digital TV, Streaming, USA, Worldwide

U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories: OpenAP, David Levy, Advertising, Big Data, Digital TV, USA

Brightcove launches ad monetization service for media companies
Mar 7, 2023 – Brightcove (NASDAQ: BCOV) has launched Brightcove Ad Monetization, enabling media companies to better monetize their live and VOD content with improved yield optimization.
News categories: Brightcove, Marc DeBevoise, David Beck, Michael Dorf, Advertising, Digital TV, Worldwide

VIZIO reports Q4 2022 results
Feb 28, 2023 – VIZIO Holding (NYSE: VZIO) has announced results for the three months ended September 30, 2022. The company reported that there are now 17.4 million SmartCast Active Accounts, up 15% YoY.
News categories: VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA

FAST to account for 20% of UK ad-supported video market by 2027
Mar 2, 2023 – Blue Ant International has released findings from a study, conducted by Omdia, revealing that FAST will account for nearly 20% of the UK's $3bn premium online ad-supported video market by 2027.
News categories: Blue Ant, Lilla Hurst, Advertising, Digital TV, Market Research, Streaming, UK