Digital TV Business, Technology and Market Research News

33% of U.S. Netflix subscribers share the service
Mar 29, 2022 – Research from Leichtman Research Group (LRG) has found that 83% of U.S. households have at least one streaming video service from fifteen top DTC and SVOD services; including 67% of all households with Netflix.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA

FAST continues to gain consumer appeal
Mar 30, 2022 – Amagi has released the third edition of its industry report, revealing that FAST performance is accelerating across the globe, driven by subscription fatigue and consumers’ growing demand for linear viewing experiences.
News categories: Amagi, Srinivasan KA, Advertising, Digital TV, Market Research, Streaming, Worldwide

LocalBTV adds digital video ad insertion capabilities
Mar 30, 2022 – Didja has announced that its live local broadcast TV platform, LocalBTV, is now delivering programmatically-decisioned dynamic advertising insertion (DAI) and replacement (DAR) to its entire 21-market footprint of US TV DMAs.
News categories: LocalBTV, Didja, Jim Long, Advertising, Content Distribution, Digital TV, Streaming, USA

NEXTGEN TV showing increasing consumer interest and purchase intent
Mar 30, 2022 – According to research conducted by Magid, NEXTGEN TV advertising, including Dolby commercials from a marketing campaign which debuted on local TV stations across the U.S., is resonating strongly with consumers.
News categories: Pearl TV, Dolby, Magid, Anne Schelle, Mathias Bendull, ATSC 3, Digital TV, Market Research, USA

beIN MEDIA selects Quortex and Cognacq-Jay Image to power sports streaming
Mar 29, 2022 – Cognacq-Jay Image, in partnership with Quortex, has announced that beIN MEDIA has chosen Quortex’s technology to provide streaming services for its sports content in the Middle East and North Africa region.
News categories: Cognacq-Jay Image, Quortex, beIN MEDIA, François Nguyen, Marc Baillavoine, Faisal Al Raisi, Content Distribution, Digital TV, Middle-East, Streaming

Ateme enables Solbox private VOD transcoding farm
Mar 29, 2022 – Ateme has announced that it has enabled Solbox to build a private VOD transcoding farm in the cloud servicing OTT service providers. The Korean CDN provider is using Ateme's TITAN File transcoding solution
News categories: Ateme, Solbox, Boyang Ang, SeungHwan Yu, Content Distribution, Digital TV, Korea, Streaming

FreeWheel launches new audience-based TV ad buying technology
Mar 29, 2022 – FreeWheel has announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV.
News categories: FreeWheel, Jon Whitticom, Dan Sinagoga, Janet Katowitz, Advertising, Cable TV, Digital TV, Streaming, USA

Nielsen enters agreement to be acquired by private equity consortium
Mar 29, 2022 – Nielsen (NYSE: NLSN) has agreed to be acquired by a private equity consortium led by Evergreen Coast Capital and Brookfield Business Partners along with institutional partners in a transaction valued at ~$16 billion.
News categories: Nielsen, Elliott, Brookfield, James A. Attwood, Jesse Cohn, Marc Steinberg, Dave Gregory, Advertising, Big Data, Digital TV, MandA, USA, Worldwide

Triveni Digital launches ATSC 3.0 StreamScope XM Monitor
Mar 29, 2022 – Triveni Digital has launched StreamScope® XM Monitor. The Monitor performs real-time monitoring of ATSC 3.0 streams and allows broadcasters to create rules-based notifications to pinpoint and troubleshoot NextGen TV service quality issues.
News categories: Triveni Digital, Ralph Bachofen, ATSC 3, Content Distribution, Digital TV, NABShow, QoE, USA