HbbTV (Hybrid Broadcast Broadband TV) News

mtv and Sofia Digital make linear TV ads clickable on Smart TVs
Sep 27, 2021 – MTV Oy and Sofia Digital have developed a way to make advertising interactive on Smart TVs, enabling clickable campaigns to be activated on TV screens using companion devices such as smartphones.
News categories: Sofia Digital, MTV Oy, Advertising, Digital TV, Finland, HbbTV, Smart TV, UX

HbbTV Conformance Test Suite version 2021-2 released
Aug 31, 2021 – The HbbTV Association has published a new version of the HbbTV Conformance Test Suite. The v2021-2 release includes new tests developed for Targeted Advertising (HbbTV-TA) and HbbTV specification v2.0.3.
News categories: HbbTV Association, Vincent Grivet, Advertising, Broadcast, Digital TV, Europe, HbbTV, Smart TV, Worldwide

SERAPHIC upgrades TV browser with HbbTV 2.0.3 support
Jul 28, 2021 – SERAPHIC has announced that an upgrade to its Sraf HbbTV solution supporting HbbTV 2.0.3 will be released soon. The solution is compatible with the HbbTV Association test suite on both Linux and Android.
News categories: SERAPHIC, Xinwen Xue, Digital TV, Europe, HbbTV, Worldwide

HbbTV releases Targeted Advertising specification for TV sets in STB markets
Jul 20, 2021 – The HbbTV Association has published its second phase solution for targeted advertising. This enables substitution of broadcast with targeted ads when the broadcast signal is received by an STB and passed to an TV.
News categories: HbbTV Association, Vincent Grive, Digital TV, HbbTV, Set Top Box, Smart TV, Worldwide

Switch Media provides technology for Freeview Australia HbbTV service
Apr 29, 2021 – Switch Media has announced that it has delivered Freeview Australia's new integrated HbbTV service. The new gateway provides viewers with a sophisticated and seamless integration between broadcast and VOD services.
News categories: Switch Media, Freeview Australia, Matt Moran, Bridget Fair, Apps, Australia, Content Distribution, Digital TV, HbbTV, Satellite, Set Top Box, Smart TV, Terrestrial, UX

Freeview Australia launches integrated HbbTV platform
Apr 12, 2021 – Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, providing Australians with a more seamless integration between broadcast and on-demand BVOD services.
News categories: Freeview Australia, Helen Clifton, Bridget Fair, David Anderson, James Taylor, James Warburton, Mike Sneesby, Beverley McGarvey, Australia, Digital TV, HbbTV, Set Top Box, Smart TV, Terrestrial, UX

ACCESS licenses Ligada iSuite for NetFront Browser BE HbbTV testing
Apr 12, 2021 – ACCESS has licensed Ligada iSuite from Eurofins to ensure that its NetFront Browser BE provides a compliant platform for CE manufacturers offering Android and Linux based HbbTV Smart TVs and broadcaster OTT services.
News categories: ACCESS Europe, Eurofins, Dr. Neale Foster, Dr. Bob Campbell, Android TV, Digital TV, HbbTV, HTML5, QoE, Smart TV, UK, Worldwide

DOTSCREEN retains freenet TV HbbTV portal contract
Feb 10, 2021 – Media Broadcast has renewed its contract with DOTSCREEN for the evolution, support and maintenance of the freenet TV HbbTV portal in Germany. DOTSCREEN has maintained the portal for the last four years.
News categories: DOTSCREEN, Media Broadcast, Digital TV, DVB-T2, Germany, HbbTV, UX

SERAPHIC Android HbbTV solution upgraded to Android R
Feb 3, 2021 – SERAPHIC upgraded its Android HbbTV solution to be compliant with Android R. The Sraf Android HbbTV solution, based on Chromium/Blink, meets the requirements of the latest HbbTV Conformance Test Suite v2020-2.
News categories: SERAPHIC, Xinwen Xue, Android TV, Digital TV, Europe, HbbTV, Set Top Box, Smart TV, Worldwide