Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Samsung ranked No. 1 global TV brand for 18th consecutive year
Feb 19, 2024 – Omdia has reported that Samsung achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006.
News categories: Samsung, Omdia, SW Yong, Digital TV, Market Research, Smart TV, Worldwide

Netflix to lose leadership in Arabic countries
Feb 19, 2024 – According to Digital TV Research, there will be 26 million SVOD subscriptions in Arabic countries by 2029, up from 14 million in 2023. Netflix will lose its market leadership to Shahid VIP.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Middle-East, Streaming, Subscribers

Smart TV growth expands big-screen dominance in 2023
Feb 14, 2024 – NPAW has released findings from its 2023 video streaming report. The time the average user spends watching content per day increased globally in 2023, by 12% for VoD and 4% for Linear TV content.
News categories: NPAW, Ferran G. Vilaró, Digital TV, Market Research, Streaming, Worldwide

U.S. home entertainment spending up 16.8% in 2023
Feb 7, 2024 – According to DEG, overall U.S. consumer spending on digital and physical home entertainment formats in 2023 was $43 billion, a 16.8% increase from the almost $37 billion consumers spent in 2022.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA

Sub-Saharan Africa to add 9 million SVOD subscriptions
Feb 12, 2024 – According to Digital TV Research, Sub-Saharan Africa will have 16 million paying SVOD subscriptions by 2029, up from 7 million at end-2023.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Streaming

Barb releases Q4 2023 UK SVOD subscriptions data
Feb 7, 2024 – Barb has released data from its Establishment Survey showing that 18.8m UK homes (65.4%) had access to an SVOD service in Q4 2023, a decrease from 19.3m (67.3%) in Q3 2023.
News categories: Barb, Doug Whelpdale, Digital TV, Market Research, Streaming, UK

Disney reports earnings for quarter ended December 30, 2023
Feb 7, 2024 – The Walt Disney Company (NYSE: DIS) has reported results for the quarter ended December 30, 2023. Disney+ Core subscribers decreased sequentially by 1.3 million in the quarter.
News categories: Walt Disney Company, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

46% of U.S. pay-TV subs interested in adding Smart Home services
Feb 6, 2024 – Parks Associates' research reveals that 46% of U.S. pay-TV subscribers find home control and interactive features, provided through their TV service, appealing or very appealing.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Smart Home, USA