Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

U.S. internet households averaged 17 connected devices in Q3 2023
Jan 11, 2024 – Parks Associates' has found that the average number of connected devices per U.S. internet household reached 17 in Q3 2023, and smartphone ownership surpassed TV ownership for the first time.
News categories: Parks Associates, Sarah Lee, CES2025, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

FreeWheel releases report on 'Designing a Better Ad Pod'
Jan 10, 2024 – FreeWheel has released research results, exploring how publishers can optimize the quantity and frequency of ads in an ad pod to improve viewer experience and brand results.
News categories: FreeWheel, MediaScience, Mark McKee, Dr. Duane Varan, Advertising, Digital TV, Market Research, USA

UK Entertainment Sales Grow 7% To £11.9bn
Jan 9, 2024 – The value of the UK music, video and games markets increased for the 11th successive year in 2023, rising 7% to an all-time record of £11.9bn, according to preliminary figures released by ERA.
News categories: digital entertainment and retail association, Ben Drury, Kim Bayley, Digital TV, DVD, Gaming, Market Research, Streaming, UK

Tizen most popular Smart TV purchased in US in 2023
Jan 8, 2024 – Parks Associates has released research showing that 66% of US internet households now own a smart TV. The Q3 2023 survey shows that the most popular smart TV OS is Samsung's Tizen at 35%.
News categories: Parks Associates, Sarah Lee, Elizabeth Parks, CES2025, Digital TV, Market Research, Smart TV, TV OS, USA

Africa to add 12 million pay TV subscribers by 2029
Jan 8, 2024 – According to Digital TV Research, the number of pay TV subscribers in Africa will climb by 12 million between 2023 and 2029, with satellite gaining 7 million and DTT gaining 5 million.
News categories: Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Satellite, Subscribers, Terrestrial

CTA: US tech industry revenue to rise 2.8% in 2024
Jan 4, 2024 – Leading into CES 2024, the Consumer Technology Association projects retail revenues for the U.S. consumer technology industry will grow 2.8% in 2024 to $512 billion (up $14 billion from 2023).
News categories: Consumer Technology Association, Richard Kowalski, Gary Shapiro, CES2025, Digital TV, Gaming, Market Research, Metaverse, Streaming, USA

5% of US internet households have only a pay-TV service
Jan 4, 2024 – Parks Associates' latest tracker update reveals that just 5% of US internet households have only a pay-TV service, indicating legacy pay-TV continues to lose subscribers to streaming services.
News categories: Parks Associates, Eric Sorensen, Cable TV, CES2025, Digital TV, Market Research, Satellite, Streaming, USA

OLED TV unit shipments to decline 29% YoY in 2023
Jan 2, 2024 – As revealed in DSCC's latest release of its OLED Shipment Report, in 2023 OLED TVs are expected to have declined 29% YoY in units and 26% YoY in revenues for the year.
News categories: DSCC, David Naranjo, Digital TV, Market Research, Smart TV, Worldwide

Médiamétrie expands scope of TV audience measurement in France
Jan 1, 2024 – Starting from January 1, 2024, Médiamétrie's audience measure will take into account the TV consumption of all French people, on all screens, including in households without a TV.
News categories: Médiamétrie, Laurence Deléchapt, Big Data, Digital TV, France, Market Research