Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

U.S. consumer spending on video streaming services drops 25%
Apr 5, 2023 – According to Parks Associates, US internet households spent $69 per month on OTT services in 3Q 2022, down from $90 in 1Q 2021, though the market remains saturated with 87% having at least one service.
News categories: Parks Associates, Elizabeth Parks, Digital TV, Market Research, Streaming, USA

AudienceXpress reveals UK findings from streaming video consumer study
Apr 4, 2023 – AudienceXpress has announced findings from its latest streaming video consumer study. The study was conducted in the UK, Italy, France, Germany, Spain, and the Netherlands – the EU6.
News categories: FreeWheel, AudienceXpress, Stefanie Briec, Advertising, Digital TV, EU, Market Research, Streaming, UK

Circana report sees first signs of U.S. TV purchase refresh cycle
Mar 30, 2023 – Despite the pandemic-driven surge in TV purchases, a Circana report reveals the age of installed TVs is beginning to rise, an early indication of an upcoming TV purchase refresh cycle.
News categories: Circana, John Buffone, Paul Gagnon, Digital TV, Market Research, Smart TV, USA

Games revenue to reach $215bn by 2027 overtaking Pay TV and cinema
Mar 29, 2023 – Omdia research has revealed global consumer spend on games is set to reach $215bn by 2027. The transmedia space continues to expand as more videogame franchises make their way to the large and small screen.
News categories: Omdia, Maria Rua Aguete, Digital TV, Gaming, Market Research, USA, Worldwide

Asia-Pacific OTT revenues to reach $52 billion in 2028
Apr 3, 2023 – According to Digital TV Research, Asia Pacific OTT TV revenues will reach $52bn in 2028, up 56% from the $33bn recorded in 2022. China will add $4bn, India $2bn, South Korea $3bn, and Japan $4bn.
News categories: Digital TV Research, Simon Murray, Asia, Digital TV, Market Research, Streaming

Mixed fortunes for pay TV in the Asia Pacific region
Mar 30, 2023 – According to Digital TV Research, Asia Pacific pay TV revenues will reach $26 billion in 2028 – $1.6 billion less than in 2022, with revenues falling in 10 countries, including Japan and China.
News categories: Digital TV Research, Simon Murray, Asia, Cable TV, Digital TV, IPTV, Market Research, Satellite, Terrestrial

ARF calls for move away from TV households as basis of TV measurement
Mar 27, 2023 – ARF says move to 'TV-accessible households' is needed as ARF's DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set.
News categories: Advertising Research Foundation, Paul Donato, Advertising, Big Data, Digital TV, Market Research, USA

76% of SVOD services to introduce ads in the next two years
Mar 29, 2023 – According to a survey by NPAW, 76% of SVOD companies plan to introduce ads by 2025. Implementing a hybrid model is the preferred path for 59% — a move aimed at lowering the price of subscriptions.
News categories: NPAW, Till Sudworth, Advertising, Big Data, Digital TV, Market Research, Streaming, Worldwide

Free, ad-supported streaming takes off in the U.S.
Mar 28, 2023 – Nearly 7 in 10 (69%) TV content viewers in the U.S. use free streaming services at least monthly, a sharp increase from 42% in 2019, according to a recent study from Horowitz.
News categories: Horowitz, Adriana Waterston, Digital TV, Market Research, Streaming, USA