North America Digital TV News

Verizon trials +play entertainment hub
Mar 3, 2022 – Verizon customers will have exclusive access to +play, a platform that allows users to discover, purchase and manage some of their favorite subscriptions across entertainment, audio, gaming, fitness, music, lifestyle and more – all in one place.
News categories: Verizon, Manon Brouillette, Digital TV, Set Top Box, Streaming, USA

VIZIO reports 4Q 2021 results
Mar 3, 2022 – VIZIO Holding (NYSE: VZIO) has announced results for the three and twelve months ended December 31, 2021. The company reported that there are now 15.1 million SmartCast Active Accounts, up 24% year-on-year.
News categories: VIZIO, Advertising, Digital TV, Results, Smart TV, Streaming, USA

Nielsen and Cox Media sign TV and audio measurement agreement
Mar 3, 2022 – Nielsen (NYSE: NLSN) and Cox Media Group have announced a renewal agreement for television and audio measurement services covering Cox Media Group local TV stations in 10 full service television markets and for Cox Media Group local radio stations.
News categories: Nielsen, Cox Media, Advertising, Big Data, Digital TV, USA

SoundHound and VIZIO innovate the Smart TV experience with Voice AI
Mar 1, 2022 – Following the rollout of a voice-enabled VIZIO remote and app in Spring 2021, SoundHound has expanded its partnership with VIZIO (NYSE: VZIO) to voice-enable the majority of VIZIO's TVs and collaborate on interactive experiences.
News categories: SoundHound, VIZIO, James Hom, David Rudnick, Digital TV, Smart Home, Smart TV, USA

TV content and short-form video both important for Gen Z
Mar 2, 2022 – According to a Horowitz Research study, eight in ten (78%) 13- to 24-year-olds stream TV content weekly, while 79% stream short-form content. Gen Z split their viewing time rather evenly between long-form and short-form content.
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, USA

Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories: Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Disney Advertising trials expanded cross-platform measurement
Mar 1, 2022 – Disney Advertising has announced that is building expanded measurement solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media.
News categories: Disney Advertising, Samba TV, Publicis, Comscore, Lisa Valentino, Ashwin Navin, John Muszynski, Carol Hinnant, Advertising, Big Data, Digital TV, USA, Worldwide

fuboTV closed 2021 with 1.13 million subscribers
Feb 23, 2022 – fuboTV (NYSE: FUBO) has announced results for the period ended December 31, 2021. The company closed with 1.13 million total paid subscribers, up 106% from the prior year. fuboTV added 185,000 net subscribers in the fourth quarter.
News categories: fuboTV, Digital TV, Results, Streaming, Subscribers, USA

AppLovin to acquire Wurl
Feb 28, 2022 – AppLovin (NASDAQ: APP) has concluded an agreement to acquire Wurl. The transaction is valued at approximately $430 million. The acquisition will extend AppLovin’s software platform capabilities into the CTV market.
News categories: AppLovin, Wurl, Adam Foroughi, Sean Doherty Sr, Digital TV, MandA, Streaming, USA