North America Digital TV News

47% of US broadband households subscribe to Prime Video
Jun 2, 2021 – Parks Associates research shows that 47% of US broadband households currently subscribe to Amazon Prime Video. The content rights deal between Amazon and the NFL will help increase the service’s uptake.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

54% of U.S. OTT brands plan to change business models in 2021
Jun 2, 2021 – Applicaster, in its latest OTT industry survey, has found that three-quarters of respondents plan to change their monetization model this year, or are considering making a change.
News categories: Applicaster, Ido Hadari, Devra Prywes, Digital TV, Market Research, Streaming, USA

WarnerMedia, Discovery combination to be called 'Warner Bros. Discovery'
Jun 1, 2021 – Discovery (NASDAQ: DISCA, DISCB, DISCK) has announced 'Warner Bros. Discovery' as the name for the proposed entertainment company that will emerge from the combination of WarnerMedia and Discovery assets.
News categories: Discovery, Inc, David Zaslav, Digital TV, Streaming, USA, Worldwide

HBO Max to be available in Latin America & the Caribbean from June 29th
May 26, 2021 – HBO Max has announced that it will be available in 39 territories in Latin America and the Caribbean starting on June 29th. HBO Max will offer two subscription plans, starting from US$3 per month.
News categories: HBO Max, Johannes Larcher, Luis Durán, Caribbean, Digital TV, Latin America, Streaming

Struum launches live preview on Firstlight Media OTT platform
May 26, 2021 – Firstlight Media's cloud-native platform is being used to support the simultaneous launch on Struum of the first wave of more than 50 content providers and the first implementation of a credits-based subscription model in the OTT industry.
News categories: Firstlight Media, Struum, Juan Martin, Eugene Liew, Content Distribution, Digital TV, Streaming, USA

HBO Max ad-supported tier to launch first week of June
May 19, 2021 – HBO Max will debut its ad-supported subscription tier the first week of June, providing consumers with a choice between its existing ad-free version at $14.99 per month, or an ad-supported experience for $9.99 per month.
News categories: WarnerMedia, HBO Max, Tony Goncalves, JP Colaco, Advertising, Digital TV, Streaming, USA

Major U.S. pay TV providers lost 1,895,000 subscribers in 1Q 2021
May 19, 2021 – Leichtman Research Group (LRG) hasfound that the largest pay-TV providers in the U.S. lost about 1,895,000 net video subscribers in 1Q 2021, compared to a pro forma net loss of about 1,955,000 in 1Q 2020.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA

Extreme Reach releases Q1 2021 Video Benchmarks Report
May 18, 2021 – Extreme Reach (ER) has released the findings of its Video Benchmarks Report with data from Q1 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices.
News categories: Extreme Reach, Mary Vestewig, Advertising, Big Data, Digital TV, Market Research, Streaming, USA

WarnerMedia and Discovery combine entertainment assets in standalone company
May 17, 2021 – AT&T (NYSE:T) and Discovery (NASDAQ: DISCA, DISCB, DISCK) have agreed to combine WarnerMedia's entertainment, sports and news assets with Discovery's non-fiction and international entertainment and sports businesses to create a standalone global entertainment company.
News categories: AT&T, Discovery, Inc, John Stankey, David Zaslav, Digital TV, MandA, Streaming, USA, Worldwide