North America Digital TV News

TDS introduces next-gen TV service: TDS TV+
Jun 22, 2020 – TDS Telecom is bringing a new cloud-based TV service to Wisconsin. TDS TV+ combines live TV, including local and national channels and regional sports content, with streaming services like Netflix, On Demand, and other apps.
News categories: TDS Telecom, Shane West, Julie Maiers, Digital TV, IPTV, USA

Voice Assistants, Operating Systems to disrupt consumer ecosystem
Jun 18, 2020 – As connected tech adoption continues to increase among U.S. households, operating systems (iOS, Android) and the accompanying voice assistants are becoming increasingly important to consumers, according to The NPD Group.
News categories: NPD Group, Digital TV, Market Research, Set Top Box, Smart Home, Smart TV, USA

PubMatic prebid header bidding to drive ad pod optimization
Jun 17, 2020 – PubMatic has announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience.
News categories: PubMatic, Jonas Olsen, Jean Fitzpatrick, Daniel Riddell, Advertising, Big Data, Digital TV, Streaming, USA

Three broadcasters launch NEXTGEN TV in Pittsburgh
Jun 16, 2020 – Three Pittsburgh local network-affiliated TV stations - WPGH (FOX), WTAE (ABC) and WPNT (MyNet) - have become among the first in the U.S. to begin broadcasting with NEXTGEN TV, powered by ATSC 3.0 technology.
News categories: BitPath, WTAE, WPNT, John Hane, Charles W. Wolfertz III, Kent Crawford, ATSC 3, Content Distribution, Digital TV, USA

Nexstar Digital selects FreeWheel to streamline ad purchases
Jun 15, 2020 – Nexstar Digital (Nasdaq: 'NXST') has selected FreeWheel's (Nasdaq: 'CMCSA') Strata platform. The platform provides access to Nexstar’s digital inventory nwith the ability to send orders directly in the Strata workflow.
News categories: Nexstar Digital, FreeWheel, Wil Danielson, Jamie Donnenfeld, Advertising, Big Data, Digital TV, USA

NextGen Video Information Systems Alliance launched
Jun 11, 2020 – Broadcast and cable media solution providers have launched the NextGen Video Information Systems Alliance, a coalition to help accelerate the industry's evolution toward next-generation broadcast and OTT TV systems.
News categories: NextGen Video Information Systems Alliance, Edward Czarnecki, ATSC 3, Digital TV, USA, Worldwide

AMC Networks partners with On Addressability distribution partners
Jun 10, 2020 – AMC Networks has announced that it has partnered with Charter's Spectrum Reach, Comcast Advertising and Cox Media to enable addressable capabilities on its own linear and VOD television advertising.
News categories: AMC Networks, Comcast Advertising, Spectrum Reach, Cox Media, Kim Kelleher, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Digital TV, USA

DoubleVerify standardizes CTV app identifiers across platforms
Jun 10, 2020 – DoubleVerify has launched a transparency and reporting solution for CTV inventory. The new solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices.
News categories: DoubleVerify, Matt McLaughlin, Dan Slivjanovski, Joe Barone, Advertising, Apps, Big Data, Digital TV, Streaming, USA, Worldwide

Inscape Smart TV panel delivers representative viewing data for the U.S.
Jun 10, 2020 – Inscape, with Dativa, has expanded its offerings through the creation of a Nationally Representative Panel (NRP). The NRP provides viewing data for the U.S. based on ACR data from 3.5 million Smart TVs.
News categories: Inscape, Dativa, Zeev Neumeier, Tom Weiss, Advertising, Big Data, Digital TV, Smart TV, USA