North America Digital TV News

AirTV 4K streaming stick integrates Sling TV, Netflix and OTA channels
Jul 15, 2019 – AirTV has introduced a 4K HDR compatible streaming stick, powered by Android TV. The device integrates Sling TV, Netflix and OTA channels into a single user experience, creating a whole-home streaming solution when paired with an OTA antenna and an AirTV Wi-Fi-enabled network tuner.
News categories: AirTV, Mitch Weinraub, Android TV, Digital TV, Set Top Box, Streaming, Terrestrial, USA

TekSavvy TV launching across Ontario
Jul 15, 2019 – TekSavvy, with Hastings Cablevision, has announced the launch of its IPTV service, TekSavvy TV, across the province of Ontario, following successful launches in the Chatham-Kent, Ottawa & Toronto regions.
News categories: TekSavvy, Hastings Cable Vision, Marc Gaudrault, Canada, Digital TV, IPTV

Hotstar sets streaming world record with 25.3 million concurrent viewers
Jul 15, 2019 – Hotstar set a new record during the India vs New Zealand ICC Cricket World Cup semi-final. The platform registered 25.3 million concurrent viewers, shattering its own previous world record of 18.6 million set during the VIVO IPL 2019 final.
News categories: Hotstar, Varun Narang, Vinod Thadani, Canada, Digital TV, India, Streaming, Subscribers, USA

OpenAP partners with dataxu to power digital audience creation
Jul 11, 2019 – OpenAP has announced that it has selected dataxu as its partner to provide technology and services for advertisers to create audience segments for use in targeted digital campaigns.
News categories: dataxu, OpenAP, Sandro Catanzaro, David Levy, Dave Clark, Advertising, Big Data, Digital TV, USA

Manatt and Vorhaus report on the state of content consumption
Jul 11, 2019 – Manatt, Phelps & Phillips and Vorhaus Advisors have released their inaugural Digital Strategy Study. Based on a comprehensive survey, the report identifies trends that illustrate how consumers are interacting with technology to consume digital content.
News categories: Manatt, Phelps & Phillips, Ned Sherman, Mike Vorhaus, Digital TV, Market Research, USA

Tremor Video combines capabilities with YuMe by RhythmOne
Jul 10, 2019 – Tremor Video has announced that it has combined its capabilities with YuMe by RhythmOne. The new integrated company provides advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms.
News categories: Tremor Video, Anthony Flaccavento, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Tastemade selects Telaria for programmatic OTT and CTV advertising
Jul 10, 2019 – Tastemade has selected Telaria (NYSE:TLRA) as a supply-side partner to monetize its OTT and connected TV inventory programmatically. The partnership will enable more programmatic advertisers to reach Tastemade's unique audience.
News categories: Telaria, Tastemade, Adam Lowy, Jeffrey Imberman, Advertising, Big Data, Digital TV, Streaming, USA

Third of Netflix subscribers might switch to a cheaper, ad-supported tier
Jul 9, 2019 – There has been speculation that Netflix will introduce an ad-based tier. According to TDG, a third of Netflix users would consider changing to such a less-expensive option, with more than half of those moderately likely to or definitely would switch.
News categories: The Diffusion Group, Michael Greeson, Digital TV, Market Research, Streaming, USA

WarnerMedia names upcoming D2C service HBO Max
Jul 9, 2019 – WarnerMedia has unveiled HBO Max as the name of its new streaming service. The service will include an extensive collection of exclusive original programming as well as content from WarnerMedia’s portfolio of brands and libraries.
News categories: WarnerMedia, Robert Greenblatt, Digital TV, Streaming, USA