North America Digital TV News

Brightcove powers new AVOD service, FrightPix
Jun 13, 2024 – Brightcove (NASDAQ: BCOV) has announced that new AVOD service, FrightPix, will rely on Brightcove's platform to distribute its content to audiences across the U.S.
News categories: Brightcove, FrightPix, Marc DeBevoise, Eric Tomosunas, Content Distribution, Digital TV, Streaming, USA

Disney adds interactive ad formats powered by Brightline and KERV
Jun 13, 2024 – Disney has added new interactive advertising formats including advergaming and shoppable CTV ads, powered by Brightline and KERV Interactive, respectively.
News categories: KERV, Brightline, Disney, Marika Roque, Michael Bologna, Jamie Power, Advertising, Digital TV, Streaming, USA, UX

Fox to introduce dynamic ad insertion for College Football with FreeWheel
Jun 12, 2024 – Fox (Nasdaq: FOXA, FOX) has announced that, in partnership with FreeWheel, it will expand its dynamic ad insertion capabilities and rollout new co-developed targeting technology.
News categories: FreeWheel, Fox Corp, Katy Loria, Darren Sherriff, Advertising, Digital TV, USA

DTS report finds US in-vehicle video and gaming growing rapidly
Jun 12, 2024 – A report released by DTS (NYSE: XPER) examines consumption of entertainment in the car based on findings from surveys on how U.S. consumers listen to audio, watch video and play games in-vehicle.
News categories: Xperi Inc, DTS, Jeff Jury, Automotive, Digital TV, Gaming, Market Research, Streaming, USA

Capitol Broadcasting selects Triveni Digital to simplify NEXTGEN TV ops
Jun 12, 2024 – Capitol Broadcasting, owner and operator of TV stations in North Carolina, has selected Triveni Digital's Station Manager to simplify the delivery of its NEXTGEN TV and ATSC 1.0 services.
News categories: Triveni Digital, Capitol Broadcasting, Ralph Bachofen, Peter Sockett, Content Distribution, Digital TV, Terrestrial, USA

Scripps partners with The Trade Desk
Jun 10, 2024 – Scripps (NASDAQ: SSP) has adopted OpenPass and Unified ID 2.0 (UID2) from The Trade Desk to make it easier for advertisers to identify audiences and measure performance for digital advertising.
News categories: The Trade Desk, Scripps, Will Doherty, Brian Norris, Advertising, Big Data, Digital TV, USA

DIRECTV Advertising unveils slate of product enhancements
Jun 6, 2024 – DIRECTV Advertising has unveiled a slate of product enhancements, bringing its expertise to address marketers biggest challenges, including incremental reach, privacy and brand safety.
News categories: DIRECTV Advertising, Amy Leifer, Liz Leonard, Advertising, Digital TV, USA

Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories: Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA

Xumo releases 2024 FAST Market Update report
Jun 4, 2024 – Xumo has released a report on the U.S. FAST market, covering topics such as who is watching, when and how much they watch, why they watch, and how FAST viewing compares to other forms of entertainment.
News categories: Xumo, FASTMaster, Stefan Van Engen, Gavin Bridge, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA