North America Digital TV News

Nielsen audience measurement watermark transmitted over ATSC 3.0
Apr 3, 2019 – The NAB has announced the successful transmission of a Nielsen audience measurement watermark – inaudible signals in a program’s audio that helps identify the program for audience measurement purposes – using the new ATSC 3.0 broadcast transmission standard.
News categories: National Association of Broadcasters, Nielsen, Sam Matheny, Catherine Herkovic, ATSC 3, Big Data, Digital TV, USA

Over half of US broadband households who trial SVOD become paying subscribers
Apr 3, 2019 – Parks Associates has found that 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. Conversion from free trial to paying subscriber is higher among consumers who trial multiple services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, Streaming, USA

Univision partners with Amobee for linear TV analytics
Apr 3, 2019 – Amobee has announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data.
News categories: Amobee, Univision, Kim Perell, Steve Mandala, Advertising, Big Data, Digital TV, USA

US operators failing to make the most of customer data
Apr 3, 2019 – Paywizard has announced that a study of major US broadcasters, pay-TV operators, Telcos and OTT service providers has revealed that none are currently making the most of their data to more effectively engage customers and prospects.
News categories: Paywizard, Bhavesh Vaghela, Ben Keen, Big Data, Digital TV, Market Research, NABShow, USA

Digital Alert Systems powers ATSC 3.0 Advanced Emergency Alerting demos at NAB 2019
Apr 2, 2019 – Digital Alert Systems has announced that its DASDEC series of Emergency Alert System (EAS)/Common Alerting Protocol (CAP) encoder/decoders will power demonstrations across the 2019 NAB Show that showcase the ATSC 3.0 Advanced Emergency Alerting (AEA) specification.
News categories: Digital Alert Systems, Ed Czarnecki, ATSC 3, Digital TV, NABShow, USA

ARRIS powers satellite distribution for AMC Networks
Apr 2, 2019 – ARRIS International (NASDAQ: ARRS) has announced that AMC Networks has selected ARRIS for video compression and transcoding. The ARRIS platform will serve as a foundation for AMC Networks' satellite distribution architecture of the future.
News categories: ARRIS International, AMC Networks, Dan Whalen, Steve Pontillo, Content Distribution, Digital TV, NABShow, Satellite, USA

Pearl TV using Triveni Digital for ATSC 3.0 quality-assurance
Apr 2, 2019 – Triveni Digital has announced that Pearl TV is using Triveni Digital's StreamScope XM Verifier. StreamScope XM Verifier gives Pearl TV stations a view of the ATSC 3.0 service, allowing them to verify a wide range of ATSC 3.0 quality-assurance metrics.
News categories: Triveni Digital, Pearl TV, Ralph Bachofen, Bob Chase, ATSC 3, Digital TV, NABShow, QoE, USA

Videa research connects adaptability to staying relevant in TV
Apr 2, 2019 – Videa has released the results of a survey yielding insightful perspectives from more than two hundred marketing and advertising professionals with six or more years of experience in the TV advertising and buying industry.
News categories: Videa, Mary Barnas, Advertising, Digital TV, Market Research, USA

Thomson Broadcast returns to the U.S. targeting ATSC 3.0
Apr 2, 2019 – Thomson Broadcast has announced that it is expanding its business to the United States in response to what it sees as a invigorated broadcast television market spurred by the channel repack and the deployment of ATSC 3.0 Next Gen TV.
News categories: Thomson Broadcast, Groupe Sipromad, Aby Alexander, Jay Yogeshwar, Ylias Akbaraly, ATSC 3, Content Distribution, Digital TV, NABShow, USA