North America Digital TV News

Orby Elevate selects EUTELSAT for DTH TV distribution in the US
May 25, 2023 – Eutelsat (Paris:ETL) has announced that Orby Elevate has selected the EUTELSAT 117 West A satellite for the distribution of its first major mainstream English language DTH bouquet in the U.S.
News categories: Eutelsat, Orby, G. Jim Carroccia, Ricardo Dias, Content Distribution, Digital TV, Satellite, USA

U.S. SVOD revenues to grow at a 6.3% CAGR over 2022-2027
May 25, 2023 – SVOD revenues will nearly equal those of traditional pay TV in the U.S. in 2027, marking a tipping point in the ongoing decline of cable TV, IPTV and satellite TV services, according to GlobalData.
News categories: GlobalData, Tammy Parker, Broadcast, Digital TV, Market Research, Streaming, USA

HBO Max becomes Max
May 22, 2023 – HBO Max has become Max. The launch introduces a new Ultimate Ad-Free tier that will offer four concurrent streams, up to 100 offline downloads and nearly 8x more films and episodes of 4K HDR content than HBO Max.
News categories: Warner Bros. Discovery, Sudheer Sirivara, Digital TV, Streaming, USA

Comcast introduces NOW TV in the U.S.
May 23, 2023 – Comcast has unveiled NOW TV, a streaming service that includes 40+ live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, plus 20+ FAST channels from NBC, Sky and Xumo Play, and a subscription to Peacock Premium.
News categories: Comcast, Dave Watson, Digital TV, Streaming, USA

Comscore local market measurement selected by WBNX-TV
May 16, 2023 – Comscore (Nasdaq: SCOR) and WBNX-TV have announced a TV measurement agreement that will see WBNX use Comscore's local TV currency as an additional source to sell and post advertising buys.
News categories: Comscore, WBNX-TV, Carol Hinnant, Lori Bruch, Advertising, Big Data, Digital TV, USA

Comscore to provide local advertising currency for NBCUniversal
May 18, 2023 – Comscore (Nasdaq: SCOR) has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
News categories: Comscore, NBCUniversal, Jon Carpenter, Frank Comerford, Advertising, Big Data, Digital TV, USA

VinFast EVs to integrate Sony RIDEVU in-car streaming
May 18, 2023 – RIDEVU, a streaming service created by Sony Pictures Entertainment (SPE) for integration into vehicle infotainment systems, will launch in VinFast EVs starting this summer.
News categories: Sony Pictures, VinFast, Pete Wood, Automotive, Digital TV, Streaming, USA

Netflix partners with EDO on measurement for advertisers
May 17, 2023 – Netflix will use EDO’s predictive behavioral outcomes data to provide insights for advertisers, indicating how brands' campaigns perform on the platform compared to YouTube, OTT, and linear TV.
News categories: EDO, Netflix, Kevin Krim, Peter Naylor, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Integral Ad Science earns MRC accreditation for CTV viewable impressions
May 18, 2023 – Integral Ad Science (Nasdaq: IAS) has received the industry's first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).
News categories: Integral Ad Science, Media Rating Council, Kevin Alvero, George W. Ivie, Advertising, Digital TV, Streaming, USA