North America Digital TV News
MwareTV adds ATSC 3.0 channels to create unified TV experience
Apr 9, 2024 – MwareTV has integrated ATSC 3.0 channels into its TV platform. Viewers can now enjoy an experience that combines both national and local channels with MwareTV's IPTV and OTT services.
News categories:
MwareTV, Sander Kerstens, Apps, ATSC 3, Digital TV, NABShow, Set Top Box, USA, UX
DISH Media unifies access to STB and CTV ad inventory
Apr 8, 2024 – DISH Media has launched PerformXP, enabling digital media buys across both STB and CTV inventory via one insertion order with real-time reporting across all inventory.
News categories:
DISH Media, John Rinaldo, Advertising, Digital TV, Satellite, Set Top Box, Streaming, USA
Gracenote metadata for Cineverse conversational search platform
Apr 8, 2024 – Cineverse (NASDAQ:CNVS) has announced a deal to integrate Gracenote metadata into cineSearch – its AI-powered conversational entertainment search platform to be unveiled this spring.
News categories:
Cineverse, Gracenote, Tony Huidor, Trent Wheeler, Big Data, Digital TV, Streaming, USA, UX
Covington Entertainment Group selects 24i Video Cloud
Apr 8, 2024 – Covington Entertainment is deploying the 24i Video Cloud to support the debut of Culture Entertainment Network, an OTT service offering reality TV, movies, lifestyle shows and TV series.
News categories:
24i, Covington Entertainment, Donald McGarva, Michael Covington, Content Distribution, Digital TV, NABShow, Streaming, USA
U.S. Joint Industry Committee certifies Comscore and VideoAmp
Apr 3, 2024 – The U.S. Joint Industry Committee (JIC) has announced that Comscore and VideoAmp have been certified for transactability as national currencies.
News categories:
U.S. Joint Industry Committee, VideoAmp, Comscore, Travis Scoles, Advertising, Big Data, Digital TV, USA
7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories:
LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA
FOX launches expanded audience network and ad tech platform
Apr 3, 2024 – FOX Corporation (Nasdaq: FOXA, FOX) has launched its expanded audience network and ad tech platform, AdRise. AdRise will power OneFOX, FOX's cross portfolio inventory product.
News categories:
FOX Corp, Tubi, Jeff Collins, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide
US Joint Industry Committee certifies Comscore as National Currency
Apr 3, 2024 – Comscore (Nasdaq: SCOR) has announced that the U.S. Joint Industry Committee (JIC) has granted it National Currency Certification as a transactable cross-platform solution.
News categories:
Comscore, U.S. Joint Industry Committee, Jon Carpenter, Advertising, Big Data, Digital TV, USA
Gracenote extends FAST Channel metadata program to the U.S.
Apr 3, 2024 – Gracenote has expanded its FAST Program to also enable U.S.-based content owners to distribute TV programs and movies to streaming platforms along with Gracenote metadata.
News categories:
Gracenote, Tim Cutting, Big Data, Digital TV, Streaming, USA, UX
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